Senior Product Marketing Manager

QGenda, headquartered in Atlanta, is the leading innovator in enterprise healthcare workforce management and provider operations, serving more than 4,000 organizations in over 45 different specialties. Leading physician groups, hospitals, academic medical centers and enterprise health systems use QGenda to advance provider scheduling, optimize capacity and improve access to care.

We are searching for a Product Marketing Manager to join our existing team. The individual will be responsible for building messaging and positioning, supporting demand generation programs, and creating sales tools and product-specific content. This individual will work closely with the demand generation and digital teams to develop and message integrated marketing campaigns. They are also responsible for customer case studies and transforming these opportunities into effective marketing assets and sales tools. 

What You'll Do

• Lead the development of product positioning and messaging, building value props for core QGenda healthcare workforce management products (including Advanced Scheduling, Time Tracking, and Compensation Management) 
• Build and execute the sales enablement plan, including the development of new sales tools and sales training materials
• Collaborate with peers to write compelling content that describes the product's ability to meet buyer needs and solve market problems 
• Create internal positioning guides as well as external messages and assets focused on key market segments, buyer personas and buying stages 
• Lead the creation of marketing assets, including but not limited to market-facing collateral, case studies and success stories, digital media content, speaking proposals, presentations, video content, ROI tools and technical/scientific support materials 
• In conjunction with Product Management, conduct market and customer research to gather data and insight about target personas, buyer needs and purchasing decision process for the products 
• Serve as the industry and market expert for your products; stay on top of trends, competition, news and changes that impact your target market and solutions 
• Be your product(s) Thought Leader - Speak at tradeshows, webinars, and other speaking opportunities 
• Keep in lock step with the sales team to ensure alignment and collaboration in market-facing activities. Deliver sales messaging and tools to support product marketing campaigns 

What Experience You'll Need:

• 7+ years of product marketing experience required, with experience working with a healthcare IT company preferred
• Ability to travel, up to 15% for events
• Excellent verbal and written communication skills 
• Ability to think both strategically and tactically 
• Strong creative-thinking, interpretation and problem solving skills 
• Self-motivated and works with limited direction 
• Organized with ability to follow-up and manage details 
• Ability to work independently and within a cross-functional team environment, with Sales, Demand Generation Marketing and Product Management 
• Strong leadership skills 

NOTE: Portfolio of work samples will be requested as part of the interview process.