Senior Product Marketing Manager

Full vaccination against COVID-19 required, unless you qualify for a federally protected exemption.

About This Role

At Apeel Sciences, we look to nature to help the global food system improve quality, reduce waste, and ensure an abundant future for our planet. The marketing team is responsible for establishing the Apeel brand at a global scale, with a range of diverse customer and consumer audiences and a rapidly growing product pipeline. We are seeking a dynamic product marketer who will bring strategic rigor to the product marketing function.

This individual will be responsible for accelerating demand from suppliers, driving conversion and revenue among retailers and delivering consumers with product stories that will drive brand relevance, adoption and affection.

What You’ll Do

• Define and lead comprehensive go-to-market strategy & planning for new products, including audience segmentation, growth strategies, and adoption plans throughout product development stages and sustaining
• Develop a deep understanding of consumer and retailer audiences and apply knowledge to influence product development, launch, and adoption 
• Become an expert of your product categories, including in-depth knowledge of product trends and competitive and market insights that lead to differentiated and distinct product messaging and go-to-market strategies.
• Inform and influence Product leadership on decisions related to the product roadmap, research, claims, pricing, and packaging
• Transform technical details and data into a simplified storyline to deliver focused value propositions bolstered by strong reasons-to-believe, claims and data that directly address customer needs
• Create a continuous learning loop delivering feedback and insights to stakeholders 
• Proactively identify and execute on opportunities to drive increased revenue in close partnership with product management, marketing, & sales

What You Bring

• 5+ years of direct experience in product marketing, research, or product management, where you worked cross-functionally
• BA/BS minimum; Advanced degree or equivalent experience desired
• Experience orchestrating, owning and collaborating on product launch strategies and go-to-market planning 
• Great writing and presentation skills, with an ability to deliver technical content in a clear, concise, and compelling way
• Self-starter able to operate independently across a set of cross-functional partners to build out new programs and initiatives
• Ability to think and execute at both strategic and tactical levels
• Ability to lead projects that drive business results with little supervision
• Excellent business acumen with the ability to effectively prioritize “what matters”
• Growth mindset with a strong bias for action