Senior Product Marketing Manager

PARALLELS RAS SENIOR PRODUCT MARKETING MANAGER

Push the boundaries of tech. In your sweatpants.

We're looking for an experienced Senior Product Marketing Manager to help us change the way the world works, with anytime, anywhere, any-device productivity. Here, you'll lead marketing strategy and execution for our Parallels RAS team. This is a highly visible, key role with the potential to make a big impact.

The top creative and technical minds could work anywhere. So why are so many of them choosing Corel? Here are three reasons:

1. This is the moment. It's an exciting time at Corel, with new leadership, a refreshed brand, and a whole new approach to changing the way the world works. We're at the forefront of a movement, and we want you to ride this wave with us.

2. We want you to be you. Too often, companies tell you about their culture and then expect you to fit it. Our culture is built from the people who work here. We want you to feel safe to be who you are, take risks, and show us what you've got.

3. It's your world. We know you have a life. We want to be part of it, but not all of it. At Corel, we're serious about empowering people to work when, how, and where they want. Couch? Sweatpants? Cool with us. We believe that happy employees mean happy customers. That's why we hire amazing people and get out of their way.

Sound good so far? Awesome. Let's talk more about the role and see if we're destined to be together.

THE ROLE:

• Work closely with product management and engineering to create the messaging and product content for key launches and marketing campaigns across all marketing channels.
• Serve as the orchestrator for the Parallels RAS marketing strategy and execution plan to drive web, demand, partner, and customer success.
• Leverage customer feedback, usage data, and competitive analysis to inform the messaging and content approach.
• Drive product roadmap and marketing plans in partnership with product management and engineering and other PMMs, influencing product investments to align value with customer needs and differentiate in a competitive market landscape.
• Partner with sales and marketing to identify specific customer segments and industry verticals to market to within the partner ecosystem, and plan and execute targeted programs.
• Collaborate with engineering and product management to create product demos, videos, and use cases to enable sales and partners.
• Monitor performance against key metrics and be an expert resource on marketing for Parallels RAS.
• Keep sales enablement content robust and up to date and ensure that the sales team is trained for the use of the content.

YOU:

• 8-10 years of experience as a self-directed Product Marketing Manager with proven leadership skills.
• 8-10 years of experience strategically building and conveying compelling content and value propositions.
• Proven track record of combining creative ideas with extensive analytic and data-driven content.
• Able to communicate effectively across both technical and non-technical audiences.
• Detail-oriented and organized, capable of handling multiple projects at once, and comfortable dealing with ambiguity and rapidly changing priorities.
• Demonstrate a required, strong understanding of Virtual Desktop Interface (VDI) and Desktop as a Service (DaaS).
• Passion for technology and an entrepreneurial spirit.
• Successful track record of partner/alliance marketing, technical content development, and executing integrated demand generation campaigns.
• Relentless focus on the end customer and love for building and executing integrated, data-driven campaigns that add value for customers.
• Background in sales is preferred.

US:

• Parallels is an award-winning solution that's simple, secure, and enables remote work via 24/7 virtual access to applications and desktops on any device.
• We have millions of users and decades of innovation under our belts.
• We offer a fully remote, work-from-anywhere workspace - and we mean it. There is no in-person pressure whatsoever.
• We have flexible work arrangements and locations to suit your style.
• Hours are flexible, too! You've worked hard to build your life, and we don't want you to give it up for work.
• Our team is growing fast, and there's a ton of energy and a lot of really smart, motivated, fun people ready to welcome you in.

Want to see what we're all about?Learn more about Parallels RAS here.

What are you waiting for? Apply now! We can't wait to meet you.

(FYI, we're lucky to have a lot of interest and we so appreciate your application, though please note that we'll only contact you if you've been selected for an interview.)

About Corel

Corel is a beloved and trusted industry titan fueled by make-everything-easier flexibility. With a 30+ year legacy of innovation, we understand where you've been and we're uniquely equipped to get you where you want to be. Our comprehensive collection of creative, collaborative, and productivity solutions propel your teams on their journey. From meeting your deadlines to realizing your dreams, Corel empowers your every day.

Our products enable millions of connected knowledge workers around the world to do great work faster. Our success is driven by an unwavering commitment to deliver a broad portfolio of innovative applications - including CorelDRAW®, MindManager®, Parallels®, and WinZip® - to inspire users and help them achieve their goals.

It is our policy and practice to offer equal employment opportunities to all qualified applicants and employees without regard to race, color, age, religion, national origin, sex, political affiliation, sexual orientation, marital status, disability, veteran status, genetics, or any other protected characteristic.

Corel is committed to an inclusive, barrier-free recruitment and selection process and work environment. If you are contacted for a job opportunity, please advise us of any accommodations that are required. Appropriate accommodations will be provided upon request as required by Federal and Provincial regulations and Company Policy. Any information received relating to accommodations will be treated as confidential.