Senior Product Marketing Manager

About The Team:

We’re seeking an experienced Product Marketing Manager to help drive product launches and product marketing strategy across both our self-serve and direct sales business. Product Marketing works closely with product managers engineering and design on product strategy and partners with marketing sales and customer success to bring new products and use cases to market. We’re looking for a strategic analytical and creative product marketer to join our fast-growing team.

As part of the Product team you will gain a deep understanding of our product our customers our market and the buyer journey to drive OneSignal’s growth. Much of the work will focus on launching products and use cases but this versatile role will touch a variety of areas including user research analyses site design and more.

What You'll Do:

• Drive the go-to-market strategy and narrative for our product portfolio

• Own and contribute to product and feature launches and cross-functional rollout

• Clearly articulate the product’s value benefits use cases and how we solve customers’ needs to a global audience

• Create compelling messaging positioning narratives and enablement materials including emails blog posts newsletters decks webinars presentations landing pages website updates product tours one pagers etc.

• Enable and educate Sales on product positioning and how it solves known customer pain points

• Collaborate closely with PMs Design Engineering Marketing and Sales to help drive go-to-market strategy with a customer-first mindset

• Directly interact with customers through support channels surveys and 1 on 1 conversations

• Analyze insights across the market competitors customer success and sales to help inform and develop the product roadmap

• Dive into the data to understand how our customers use our products to drive demand and adoption of the product and evolve the pain points OneSignal solves

• Help improve onboarding retention activations and upsell

• Analyze the competitive landscape and their positioning industry trends and thought leaders

• Evolve how OneSignal positions and messages our product to gain market share

What You'll Bring:

• 6+ years product marketing experience ideally at a B2B SaaS or developer-tool company

• A passion for understanding the customer their needs and how we can best address them

• Excellent written verbal and visual communication skills with an insane attention to detail

• A Get Stuff Done attitude with the ability to jump into the details and work through problems

• Highly collaborative with a deep sense of ownership and accountability

• Experience managing and executing cross-functional projects with a variety of stakeholders and moving pieces

• Preference for experience with Product Led Growth company global customer base and a freemium model

The New York and California base salary for this full time position is between $130000 to $155000. Your exact starting salary is determined by a number of factors such as your experience skills and qualifications. In addition to base salary we also offer a competitive equity program and comprehensive and inclusive benefits.