Senior Product Marketing Manager
Job Description
About Responsive
Responsive, formerly RFPIO, is the market leader in an emerging new category of SaaS solutions called Strategic Response Management. Responsive customers including Google, Microsoft, Blackrock, T.Rowe Price, Adobe, Amazon, Visa and Zoom are using Responsive to manage business critical responses to RFPs, RFIs, RFQs, security questionnaires, due diligence questionnaires and other requests for information. Responsive has nearly 2,000 customers of all sizes and has been voted “best in class” by G2 for 13 quarters straight. It also has more than 35% of the cloud SaaS leaders as customers, as well as more than 15 of the Fortune 100. Customers have used Responsive to close more than $300B in transactions to-date.
About the role
The Responsive marketing team is a results-oriented organization within a high-growth SaaS company. Successful team members believe in the power of teamwork, have a get-it-done attitude, know how to embrace change with agility and nimbleness, and understand the value of time — giving it back whenever possible.
Responsive is looking for a Senior Product Marketing Manager who will play a pivotal role in commercializing new products and services that transform the way organizations share and exchange information. Stand out candidates will leverage market, field, and portfolio intelligence to develop and execute GTM strategies that drive growth and value for core audiences. Partnership is critical for this role: product marketing collaborates with diverse stakeholders including product, sales, marketing, customers, and analysts to drive revenue and results.
As a Senior Product Marketing Manager, you will:
- Deeply understand our market, competitive landscape, buyers, influencers, and users
- Become a super user of our product, directly experiencing our value and surfacing feedback that advances our product strategy
- Own the positioning, narrative, and messaging for core offerings and personas - simplifying complex concepts to resonate with customers and internal audiences
- Develop materials that equip our go to market teams to differentiate and win in the market, with a focus on aligning content to needs and reducing friction across the customer journey
- Shape integrated campaigns to drive growth with priority segments
- Be a vital resource to customer facing teams, enabling their success by harnessing the voice of the customer and serving as a product evangelist
What you’ll need to be successful in this role:
- Owner and driver orientation - you’re a self-starter who mobilizes teams and gets results
- Active inquiry and problem solving - asking “why” and surfacing solutions to issues
- Excellent interpersonal and collaboration skills, with ability to thrive in a remote setting
- Prioritization, organization, and time management
- Growth mindset - you strive to constantly learn, improve, and adapt
- Strong verbal and written communication
Required experience:
- 5 or more years experience in B2B marketing, high preference for SaaS
- 2+ years experience in product marketing, brand management, consulting, or equivalent
Total compensation for this role (base plus bonus): $130,000-$,190,000 depending on location and experience
At Responsive, our mission is to establish ourselves as one of the best places to work by building trust, respecting personal boundaries, valuing work-life balance, promoting diversity, and inclusiveness, and instilling a true sense of ownership and belonging among every employee that will transcend to delighting customers and creating true market value.
- People feel empowered, supported, and included
- Trust and transparency are built into the way we work
- Creativity, curiosity, and continuous improvement are encouraged and nurtured
US-Based Employees can look forward to the following benefits:
💰 Competitive Compensation, Company Bonus
📈 401k with company matching
📚 Unlimited professional development and ongoing learning through LinkedIn Learning Solutions
🏝 3 weeks of paid vacation, paid sick days, dedicated paid COVID days, and paid bereavement
✈ 4 week sabbatical after 5 years of service
🧘♀️ Weekly virtual yoga sessions
🍀 Mental Wellness Program (EAP) to support your well-being and self-care
🍹 Team events, such as happy hours, off-sites, and team building events
❤️ Best-in-class health benefits, company paid for employee and company contribution for family coverage
🌍Associates based outside of the US will enjoy similar benefits, comparable and specific to their national standards
Responsive is committed to building and fostering a diverse and inclusive culture that we can all be proud of. We encourage people of all cultures, ethnicities, ages, backgrounds, races, national origins, genders, sexual orientations, religions, and abilities to apply for our open positions. If you are also committed to this kind of culture and see yourself joining our team, please apply - we look forward to learning more about you!
Date Posted
03/05/2024
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