Senior Product Marketing Manager

About Method
🔮 Method Financial was founded in 2021 after our founders experienced first-hand the difficulties of embedding debt repayment into their app ( GradJoy ). They decided to build their own embedded banking service that allows developers to easily retrieve and pay any of their users' debts - including credit cards, student loans, car loans, and mortgages - all through a single API.
As a Top 10 Fintech Startup , we're focused on providing the opportunity for ambitious and entrepreneurial individuals to have high levels of impact at the forefront of the fintech space. Continuous improvement, collaboration, and a clear mission bring us together in service of delivering the best products for our users. We are a remote-flexible team, striving to set up the best environment for everyone to be successful and we are excited to continue to grow.
We raised a $2.5 million round backed by Y Combinator, top investors including Ardent, Live Oak VP, and Leonis Capital. We're also backed by founders and leaders of Truebill, Upstart, and Goldman Sachs.
The Impact
As a foundational member of our Product Marketing team, you will build our strategic marketing requirement documents to share our product's vision, the competitive landscape, business analysis, and revenue opportunities. You will drive content strategy and cadence through blog posts, publications, user case stories, and other channels. You will create and manage collateral for sales enablement to support our current and future growth.
What You'll Do

• Be the face of the product to the market and guide the ongoing initiatives across sales channels and product-centric campaigns such as customer-facing presentations, collateral, blog posts, customer case studies, and partner communications
• Lead a strategic go-to-market plan for new and existing products, including messaging, naming and core assets development - ensuring consistency in the messaging, branding, content, and look-and-feel of all external communications and marketing materials
• Create thoughtful buyer and user personas and leverage them to create resonant marketing, sales enablement, and messaging
• Your day to day may vary between researching an emerging area of Fintech, preparing an executive to pitch at an industry conference, or presenting our product roadmap to a potential partner
• Enhance product's profitability by making strategic choices about packaging & pricing, collaborating with product and growth teams, to lift brand awareness and product usage
• Conduct competitive analysis to lead the positioning of the product
• Provide short and long term market forecasts, reports, and trends to assist business development in the acquisition of customers

Who You Are

• You have 5+ years experience in a product marketing, market research, analysis, content marketing, or strategy role, ideally within enterprise SaaS or fintech
• Have Analytical Horsepower - Data-backed decisions are your thing. You can pair historical data, customer insights and industry trends to make decisions. You are savvy with BI tools and data manipulation to draw insights about your products and your customers, informing robust and comprehensive strategies and growth opportunities.
• Strategic Planner -You have a vision and the confidence to convince others on the team to follow your path. You know what's required to put the plan into action and bring the vision to life.
• Strong Communicator - You're a strong storyteller; have written short-form and long-form content, and can point to examples of your writing and presentations. This is a connective role with important interfaces across the entire company. You are skilled at structured and complete communication, and you are comfortable articulating what needs to be done when things are ambiguous. You pride yourself in understanding and defining customer personas and aligning product capabilities with their needs

Benefits
We believe people do their best work when they are healthy and happy. Our founding team is in Austin, TX, and Washington, DC, but we are a remote-flexible company.
💰 Competitive Salary + Equity
🧑‍💻 Remote + Flexible Work Schedule (Full COVID-19 vaccination is required to work from our offices)
🏡 $3,000 Home Office Stipend + Hardware
🏖 Unlimited PTO
🏥 Full Health Care
📚 Learning Stipend
👶 Paid Parental Leave
🏫 Student loan repayment

What makes us Method
Being a minority-owned business, we firmly believe that diversity drives innovation. Our differences are what make us stronger. We're passionate about building a workplace that represents a variety of backgrounds, skills, and perspectives and does not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We engage a thoughtful, strategic recruiting practice to add to our uniqueness and success. Everyone is welcome here!
Come join us!
There's no such thing as a 'perfect' candidate. We encourage you to apply even if you don't 100% match the exact candidate description!
Disclaimer to Staffing/Recruiting Agencies:
Method Financial does not accept unsolicited resumes from recruiters or employment agencies in response to our Career page or a Method Financial social media/job board post. Method Financial will not consider or agree to payment of any referral compensation or recruiter fee relating to these unsolicited resumes. Method Financial explicitly reserves the right to hire those candidate(s) without any financial obligation to the recruiter or agency. Any unsolicited resumes, including those submitted to hiring managers, are deemed to be the property of Method Financial.