Senior Product Marketing Manager

About us:

Fieldguide is establishing a new state of trust for global commerce and capital markets through automating and streamlining the work of assurance and audit practitioners specifically within cybersecurity, privacy, and ESG (Environmental, Social, Governance). Put simply, we build software for the people who enable trust between businesses. 

We’re based in San Francisco, CA, but built as a remote-first company that enables you to do your best work from anywhere. We're backed by top investors including Bessemer Venture Partners, 8VC, Floodgate, Y Combinator, DNX Ventures, Global Founders Capital, Justin Kan, Eric Ries, and more. 

We value diversity — in backgrounds and in experiences. We need people from all backgrounds and walks of life to help build the future of audit and advisory. Fieldguide’s team is inclusive, driven, humble and supportive. We are deliberate and self-reflective about the kind of team and culture that we are building, seeking teammates that are not only strong in their own aptitudes but care deeply about supporting each other's growth. 

As an early-stage start-up employee, you’ll have the opportunity to build out the future of business trust. We make audit practitioners’ lives easier by eliminating up to 50% of their work and giving them better work-life balance. If you share our values and enthusiasm for building a great culture and product, you will find a home at Fieldguide.

About the role:

We are seeking a dynamic and experienced Senior Product Marketing Manager to join our fast-growing marketing team. This role will be pivotal in shaping our product messaging, enabling our sales team, and creating compelling content for our demand generation campaigns. The ideal candidate will have a strong background in B2B SaaS marketing and a proven track record of driving successful marketing initiatives.

What you'll do:

Product Positioning, Messaging & GTM:

• Conduct market research to understand customer needs, market trends, and the competitive landscape.

• Analyze data to inform product positioning and marketing strategies.

• Develop clear and compelling product positioning, value propositions, and messaging that differentiates the product from competitors.

• Create and maintain buyer personas to better understand target audiences.

• Plan and execute go-to-market strategies for product launches.

• Collaborate with cross-functional teams, including product development, sales, and customer success).

Content Creation & Sales Enablement:

• Equip the sales team with the tools and resources they need to effectively sell our products.

• Develop sales tools and collateral (including, presentations, product demos, white papers, datasheets) to support the sales team.

• Drive pricing and ROI strategy and enablement for the sales team.

• Train sales teams on product features, benefits, and how to effectively sell the product.

Demand Generation:

• Create and manage content for marketing campaigns and events, including whitepapers, ebooks, webinars, blog posts, and email campaigns.

• Collaborate with the broader marketing team to develop and execute integrated marketing campaigns that drive lead generation and conversion.

• Measure and analyze the effectiveness of content, making data-driven decisions to optimize performance.

• Work with Customer Marketing and Customer Success to develop testimonials and case studies.

About you:

• 5+ years of product marketing experience at leading B2B enterprise software organizations.

• Proven track record of developing and executing successful product marketing strategies.

• Storyteller with excellent written and verbal communication skills.

• Proficiency with Google Slides/PowerPoint for creating presentations and sales collateral.

• A self-starter who is comfortable with both defining and executing product marketing strategy from beginning to end.

Bonus points if you have:

• Industry knowledge of assurance and advisory services, preferably with exposure to financial audits, cybersecurity, or regulatory standards. 

• Prior experience marketing to accounting or other professional services firms is preferred. 

• Experience with HubSpot or other CRM platforms for managing marketing campaigns and analyzing performance.

• Proficiency with video editing tools such as Camtasia, Descript, or Loom for creating engaging video content.

More about Fieldguide:

Fieldguide is a values-based company. Our values are:

• Fearless - Inspire & break down seemingly impossible walls.

• Fast - Launch fast with excellence, iterate to perfection.

• Lovable - ​​Deliver happiness & 11 star experiences. 

• Owners - Execute & run the business with ownership.

• Win-win - Create mutual value & earn trust for life. 

• Inclusive - Scale the best ideas with inclusive teams. 

Some of our benefits include: 

• Competitive compensation packages with meaningful ownership

• Unlimited PTO

• 401k

• Wellness benefits, including a bundle of free therapy sessions

• Technology & Work from Home reimbursement

• Flexible work schedules