Senior Product Marketing Manager

To support this rapid adoption of the marketplace model, and take an active part in our growth, we are looking for a Senior Product Marketing Manager

Your Impact:

Mirakl is looking for a creative, talented, and dynamic Product Marketing leader with a passion for positioning, messaging and launching market-defining technologies to help Mirakl accelerate its leadership in the dropship and catalog management solution space. This person will sit in the Boston office and must be willing to come into the office 3 times per week.

This is a strategic, high-impact product marketing role that will own product marketing for Mirakl’s flagship offering, the Mirakl Platform -  Dropship and Catalog Manager. As an individual contributor reporting into the VP of Product and Industry Marketing, this is a highly visible and collaborative role with substantial accountability and scope. You will work closely with your product management peers to define positioning for the Mirakl Dropship and Catalog Manager for well-established and emerging use cases across B2B and B2C industries, develop differentiated messaging, and creative ways to illustrate core value propositions which will have material impact on the growth of Mirakl’s business. 

What you will do at Mirakl:

• Work closely with Product Management to understand the Mirakl Dropship and Catalog Manager solutions as well as new solutions in the roadmap, mapping key capabilities to market/buying requirements
• Define and manage the GTM calendar and timing of new enhancement launches and necessary release process and cadences globally in order to meet the needs of internal and external stakeholders and launch goals
• Develop and execute worldwide product go-to-market, from strategy to tactical plan development - then work in concert with cross-functional teams to ensure successful execution
• Evaluate new product or adjacent market opportunities and product market-fit by keeping abreast of customer and market trends directly and via Product Management, Sales, Corp Dev.
• Create target account and buyer profiles working closely with Sales, Sales Ops and Product Management, and beta customers to understand the target audience and buying requirements
• Build messaging & positioning that clearly articulates Mirakl’s differentiation and ability to meet the specialized requirements for new solutions or expansion opportunities
• You’ll build illustrative narratives and visual demonstrations that showcase the value and differentiation of Mirakl’s new and existing advanced capabilities.
• Create and deliver sales and customer success enablement materials and programs including field communications, presentations, and market overview content to support the sale and adoption of products and solutions to market. Support the cascade of these programs globally, regionally, and into Mirakl’s hubs around the world. 
• Develop and coordinate global market launch plans in partnership with your product marketing peers to execute a regular cadence of platform-wide market launch
• Work with analysts in the dropship and catalog management space to secure Mirakl as a leader. 
• You will lead cross-functional teams and work collaboratively in order to drive awareness, enablement, and demand generation that will have material impact on the growth of Mirakl’s business.

What Mirakl is looking for in a candidate:

• Education: Bachelor’s Degree, MBA/master’s preferred
• Fluent in spoken and written English (French is a plus)
• 10+ years of professional experience
• 3+ years of Enterprise Software Product Marketing or equivalent experience 

Desired Qualifications

• Experience of and understanding of eCommerce software
• History of successfully working with product teams across many countries and cultures
• Proven track record planning and executing product launches, go-to-market strategies, leading cross-functional initiatives with product, sales, and customer success, ability to define a new market
• Strong technical knowledge of cloud-based software products and enterprise sales go-to-market strategies
• A proven history of growing revenue through Product and Solution Marketing for both new and mature product lines
• Experience working with analysts and industry influencers is a plus
• Excellent written and verbal communication skills with the ability to articulate complex technical concepts to a broad range of technical and business audiences in simple, compelling English
• Situational fluency, ability to influence and motivate others, and perseverance to handle challenging business situations
• A track record of success in high-growth, global environments
• Strong internal communicator and collaborator

Mirakl is an Equal Opportunity Employer. We prohibit discrimination of any type on the basis of race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. All employment is decided on the basis of qualifications, merit and business need.