Senior Product Marketing Manager - Adoption & Growth

At WalkMe, we are looking for a driven and innovative Senior Product Marketing Manager who can fuel the growth of our existing customer base. The ideal candidate will bring a blend of strategic thinking, analytical prowess, and creative problem-solving to drive product adoption.

As a Senior Product Marketing Manager, you will be diving deep into data to understand how customers interact with our product, identifying patterns that can enhance retention across various customer segments. You'll gain an in-depth knowledge of WalkMe’s product and its value proposition to customers, using this understanding to craft customer-centric user journeys and activation campaigns.

Working in close collaboration with our customer success, product, and marketing teams, you will create and execute innovative marketing strategies that enhance user adoption, engagement, and revenue growth.

Responsibilities

• Drive product adoption and growth across WalkMe's customer base
• Utilize deep analytical skills to understand customer usage behaviors and identify patterns that drive retention across different customer segments
• Collaborate closely with customer success, product, and marketing teams to design customer-first user journeys and activation programs
• Develop a comprehensive understanding of WalkMe's product offerings and effectively communicate its value proposition to customers
• Execute successful marketing campaigns that promote user adoption and engagement

Requirements

• 5-8 years of experience in product marketing, preferably within SaaS companies with a product-led-growth (PLG) motion
• Proven track record in developing and executing successful marketing campaigns that drive user retention and expansion
• Strong analytical skills with the ability to derive actionable insights from data
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams
• Curiosity, creativity, and a passion for innovation
• Located in the San Francisco Bay Area or Raleigh (other locations considered for exceptional candidates)

What sets us apart

• At WalkMe, we are dedicated to building a workforce that reflects the diversity of our global community and clients we serve through inclusive programs and initiatives including equal pay, employee resource groups, holistic benefits and more. We are committed to fostering an inclusive culture which celebrates the unique experiences and perspectives each Team Member brings to the workplace.




We seek to hire and develop the best talent, bringing a range of perspectives, experiences and background to the DAP category. This helps us better meet the diverse needs of our global communities and clients with creativity, insight, and market innovation. We welcome and encourage applicants from across different genders, gender identity and expression, sexual orientation, race, age, national origin, citizen status, religion, body size, socioeconomic status, ability, neuro(a)typicality, physical appearance, veteran status or any other characteristic. 




We value collaboration and understand the importance of a healthy work-life balance . To support, we offer: 

• Flexible Work Arrangements: We offer hybrid and flexible hours to help manage work commitments and personal life effectively. 
• Family Friendly Policies: We provide [insert family friendly policies to ensure you can prioritize your family’s needs. 
• Supportive Culture: We focus on the whole person, celebrating what makes us unique, and create space for community.
• Professional Development: We encourage continuous learning and offer opportunities for career development through our career compass offering.