Senior Product Marketing Manager - Competitive Intelligence

Job Description:
Reporting to the head of product marketing, the Senior Product Marketing Manager, Competitive Intelligence will help guide the next phase of product and revenue growth at Workhuman. You will act as the subject matter expert on the competitive landscape of both HR and employee experience technology. As the Workhuman platform grows and evolves, we need a leader in competitive analysis to continuously assess the competitive environment, help define our differentiators, and provide insights and recommendations to our sales, marketing, product and leadership teams.
Key Responsibilities• Be the subject matter expert (SME) on the competitive landscape; key competitors' product, pricing, business, sales, market trends and marketing strategies• Own and manage the relationship with our competitive intelligence software vendor and keep the tool updated with competitive messaging for use by go to market teams• Assess the competitive environment to provide insights and recommendations to sales, marketing, product management, and senior leadership• Keep the company updated on competitive insights and analysis of trends, issues, and opportunities• Develop competitive messaging for sales, working closely with Sales Enablement to support and train the sales org through execution• Work alongside sales executives as SME in competitive deals, supporting with talking points, demo scripts, and/presentations• Define and execute competitive win/loss reviews with sales, account teams, prospects and customers to ensure a clear understanding of competitive dynamics• Influence the product roadmap by helping the Product team with competitive insights, including feature by feature comparisons• Measure success by tracking win rates against top competitors
Requirements • 8+ years' experience in competitive analysis and/or product marketing• Expertise and desire to conduct competitive analysis and generate actionable recommendations. Must love research!• Strong writing skills, including experience crafting competitive messaging for sales teams• Strong analytical skills - with the ability to translate "soft results" into hard numbers that can be shared with leadership teams.• Top notch collaborative skills, with the ability to work with many people at once and be open to new ideas, suggestions, and "in it to win it" together mentality.• Excellent verbal/ written communications and presentation skills• Excellent project management skills
The Company:
At Workhuman® our mission is to bring more humanity to the workplace. We recognise and embrace individuals' differences and believe that workforce diversity and inclusion are essential to our long-term growth and success. Even if you don't think you "check every single box" above, please still consider applying. We're looking for a human who is collaborative, and innovative with a growth mindset. We love what we do because we're shaping the future of work through our people and our technology. Our human cloud-based applications are helping some of the world's leading global brands connect culture to shared purpose. The Workhuman Cloud empowers employees to thank, talk and celebrate each other, creating an environment that sparks gratitude and human connection while increasing employee engagement and productivity.
Did you know we have an award-winning culture across EMEA and North America:

• We were named as #5 Best Workplace in the Great Place to Work Awards in Ireland in 2022 in the large sized workplace category. We were also recognised as a Best Workplace for Women and a Best Workplace in Technology in 2020, 2021 and 2022.
• In 2021 we were named as #2 Best Workplace in Europe in the medium sized workplace category.
• We were also recognised as #2 Best Large Places to Work in Boston by Built In for 2023 as well as a Best Place to Work in Boston, U.S. Best Large Places to Work and U.S. Best Places to Work.
• There are currently over 7.5 million users on the Workhuman® cloud across 180 countries.
• Our core values are Respect, Determination, Innovation and Imagination.

Workhuman is an Equal Opportunity Employer and is committed to the principle of equal employment opportunity for all employees. We proudly provide a work environment free of discrimination and harassment. Employment decisions at Workhuman are based on solely on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social, or ethnic origin, sex (including pregnancy), age, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, or any other status protected by the laws or regulations in the locations where we operate. Workhuman believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.