Senior Product Marketing Manager - Content

Sigma is looking for a “Product Marketing Manager - Content” for our product marketing team to create concise and compelling articles, blogs, and videos explaining Sigma to the world. The ideal PMM - Content will be a creative and passionate storyteller — someone who can take our core message of “why Sigma” and translate that into meaningful material. 

You’ll need to be a top-notch strategist and writer who’s able to build a plan of what we need to be producing and then take the lead on getting that material created. You’ll be focused on thought-leadership type material rather than demand generation content.

On any given day, you might be interviewing senior executives to get their take on big changes in the market. You might be talking with engineers, learning about new features and how to best explain why they matter. You might be speaking with customers, hearing how they use Sigma and the results they’ve experienced and turning that story into material that people actually want to read. Maybe read it twice. 

Whatever you’re doing, the result needs to be a reader (or viewer) who says, “I really enjoyed that — I’d like to learn more.” That’s the goal: great content that reinforces Sigma’s role as a thought leader in the cloud analytics market.

You’ll be working with product marketing, product management, engineers, customers… And, of course, you’ll thrive in a fast-paced environment and be someone who produces high-quality material quickly. You’ll be reporting to the Vice President of Product Marketing in your new role.

Does this sound like you? 

• Create plans for thought leadership content across all channels
• Work with teams from engineering to leadership to develop an understanding of how Sigma works and what we offer
• Write content like articles, ebooks, one-pagers
• Create briefs for videos

• A natural storyteller who is able to make complex ideas and messages compelling and easy to understand 
• Experience interviewing people across all types of roles and backgrounds
• A excellent writer — from long-form to emails to presentations to video scripts — who can turn ideas into content that can be broadly shared with the team and with partners
• The ability to build and manage content delivery schedules 
• Ideally, you’ll have experience in the data analytics industry and understand the various personas involved so that you can create content that speaks to their needs
• Experience writing for B2B SaaS companies