Senior Product Marketing Manager, Education & Community

Right Networks offers the only intelligent cloud purpose-built for accounting firms and professionals. Backed by award-winning around-the-clock US-based support, our fully managed IT and applications ensure customers have secure, reliable, on-demand access to their technology. We provide a curated software ecosystem that simplifies the complexity of running an accounting firm or small business, supported by a community of thought leaders, peer networks, and educational resources. Our success is made possible by leveraging decades of specialized experience in leading accounting firms and technology companies. More than 10,000 accounting firms and 60,000 SMBs count on us to run their business every day.

We have a great team, we’re growing fast, and have a winning culture based on innovation, teamwork, and mutual respect.

Job Overview

Right Networks is looking for a proactive and driven Senior Product Marketing Manager to join its fast-growing Product Marketing team and help us develop and promote a differentiated set of educational, consulting, and community offerings for our customers.

First and foremost, you are someone who thrives as a strategic advisor to your stakeholders, customers, and the rest of the company. You will have the depth of understanding necessary to map existing capabilities and product roadmap considerations to the market’s needs and create compelling value propositions that drive positioning, messaging, and engagement with the target audience. You must also be able to lead go-to-market (GTM) efforts in cross-functional environments, set clear goals, manage a variety of projects in a fast-paced environment, and drive consistent, high-quality execution.

Reporting to the VP of Product Marketing, this person will own the strategic planning and execution of new product, feature(s) and functionality launches, as well as pricing, product positioning, messaging, and sales enablement related to our Education & Community portfolio of offerings. This is a critical role to fuel our next stage of growth by executing on our Account Based Marketing strategies.

This is a remote work position.

Responsibilities

• Be a SME on the market and its buyers and use this knowledge to drive all other activities.
• Drive the GTM strategy and maintain an ongoing understanding of the performance of our products to create plans and deliver results.
• Develop product positioning and messaging for each type of buyer and segment that differentiates our company and our products.
• Produce and support the creation of externally facing persona-based marketing collateral designed to accelerate adoption, activations, and customer engagement.
• Work across the organization to develop valuable product insights from customer feedback and recommendations.
• Partner with the Sales and Customer Success teams to develop targeted product messaging and then drive enablement and adoption across the teams.
• Create business and launch plans, including development, implementation, pricing and packaging, and sales and channel strategies.
• Working with product teams assist in developing customer-centric product roadmaps.

Requirements

• 5+ years of product marketing experience. Product management experience a bonus.
• Experience in SaaS and product-led business models (experience in the Accounting & Tax industries a plus).
• Customer-facing experience engaging to identify product roadmap opportunities.
• Experience building customer-centric communities and/or development of learning programs a plus.
• A data-driven marketer with a creative mindset and the ability to develop actionable plans from quantitative and qualitative data.
• Strong organizational, and project management skills – keep the ball rolling in the right direction.
• Self-starter who prioritizes effectively and thrives in a fast-paced, innovative technology environment.
• Well-rounded experience in product positioning, market research, and launch strategy.
• Exceptional verbal and written communication skills.

Benefits

To provide best-in-class solutions, we need a best-in-class team. We offer competitive salaries to recruit the best talent. We provide company paid short and long-term disability insurance, life insurance and a generous 401K match. We offer highly affordable medical, dental, vision coverage, and many other valuable benefits. We offer a generous PTO bank, and numerous paid holidays, affording you the time to be there for what is important in your life. We encourage giving back to our communities by providing volunteer paid time off. We are proud to be an Equal Opportunity Employer!

This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at any time at the sole discretion of the employer.