Senior Product Marketing Manager - Engagement

Bloomreach · Remote

Company

Bloomreach

Location

Remote

Type

Full Time

Job Description

Bloomreach is the world’s #1 Commerce Experience Cloud, empowering brands to deliver customer journeys so personalized, they feel like magic. It offers a suite of products that drive true personalization and digital commerce growth, including:

  • Discovery, offering AI-driven search and merchandising
  • Content, offering a headless CMS
  • Engagement, offering a leading CDP and marketing automation solutions

Together, these solutions combine the power of unified customer and product data with the speed and scale of AI optimization, enabling revenue-driving digital commerce experiences that convert on any channel and every journey. Bloomreach serves over 850 global brands including Albertsons, Bosch, Puma, FC Bayern MĂźnchen, and Marks & Spencer. Bloomreach recently raised $175 million in a Series F funding round, bringing its total valuation to $2.2 billion. The investment was led by Goldman Sachs Asset Management with participation from Bain Capital Ventures and Sixth Street Growth. For more information, visit Bloomreach.com.

 

About the Role:

Bloomreach is looking for a Senior Product Marketing Manager to help us go to market with the latest innovations in Bloomreach Engagement, the industry-leading marketing automation platform for Commerce. As Senior Product Marketing Manager, you will work directly with the Director of Product Marketing and the product team that founded Exponea (acquired by Bloomreach).

Your job will be to:-Understand the market and the customer 
  • Be knowledgeable about your product and articulate our value to partners, and analysts (vendor briefings, blogs, white papers, campaigns, etc).
  • Perform win/loss analysis to understand market problems in order to support messaging around core differentiators
  • Research the competitive landscape and support building collateral
-Execute the go-to-market strategy
  • Launch new features and position with prospects and customers
  • Work with the product team to identify use cases and achieve specific goals for product launches
  • Be the Go To Market owner of the product and provide guidance on positioning and thought leadership to the content/ PR/campaigns/demand gen team 
  • Help our field teams tell the Engagement story with illustrative use cases, GTM/sales material, pitch decks, and trainings. 
-Strategize on new markets and segment 
  • Understand pipeline and win rates trends to know internal strengths 
  • Recommend new opportunities for vertical or market expansion based on product-market fit, TAM, and internal & external readiness 
-Ensure smooth product marketing processes
  • Recommend and ensure best practice processes for product launches, win/loss analysis, and campaigns
  • Drive strategic topics, cross-functional projects and lead large projects to completion with little supervision
  • Be a senior IC within the team with the ability to mentor junior colleagues.
Your success story will be:
  • In 30 days, you will understand our current product capabilities, pricing, and packaging
  • In 60 days, you will meet cross-functional stakeholders, work on product launches, perform market research,  and understand the competitive landscape
  • In 90 - 120 days, you will be comfortable taking ownership of your own product, working with internal stakeholders to determine combined goals and the best strategies to competitively position your product in the market. 
You have the following experience and qualities:

Professional 

  • 5+ years of experience in Product Marketing, Product Management, Digital Marketing, or Customer Success 
  • Previous product marketing experience is preferred 
  • Experience with CDP or marketing automation technologies as a user or vendor is a plus
  • Technical aptitude and customer-focused
  • Aptitude for storytelling and simplistically communicating technical concepts
  • Bachelor’s degree in marketing, business administration, or technical field

Personal 

  • Motivated, independent, and highly analytical
  • Great communication and writing skills. Public speaking experience is a plus.
  • Ability to contribute data-backed ideas and opinions 
  • Ability to work with a global, remote team (team members in TX, CA, CO, NY, Amsterdam, and Bratislava)
  • Hunger to win. Outcome-driven, not task-driven
  • Willingness to work at a high-paced, fast-growing, pre-IPO company
Excited? Join us and transform the future of commerce experiences.

The base salary range for this position is $125,000-$175,000. The pay range actually offered will take into account a variety of potential factors considered in compensation, including but not limited to skills, qualifications, geographic location, accomplishments, experience, credentials, internal equity and business needs, and may vary from the range listed above.

Regional benefits:
  • Health care including medical, dental, and vision insurance
  • 401k plan with employer contribution
More things you'll like about Bloomreach:Culture:
  • A great deal of freedom and trust. At Bloomreach we don’t clock in and out, and we have neither corporate rules nor long approval processes. This freedom goes hand in hand with responsibility. We are interested in results from day one. 

  • We have defined our 5 values and the 10 underlying key behaviors that we strongly believe in. We can only succeed if everyone lives these behaviors day to day. We've embedded them in our processes like recruitment, onboarding, feedback, personal development, performance review and internal communication. 

  • We believe in flexible working hours to accommodate your working style.

  • We work remote-first with several Bloomreach Hubs available across three continents.

  • We organize company events to experience the global spirit of the company and get excited about what's ahead.

  • We encourage and support our employees to engage in volunteering activities - every Bloomreacher can take 5 paid days off to volunteer*.
  • The Bloomreach Glassdoor page elaborates on our stellar 4.6/5 rating. The Bloomreach Comparably page Culture score is even higher at 4.9/5

Personal Development:
  • We have a People Development Program -- participating in personal development workshops on various topics run by experts from inside the company. We are continuously developing & updating competency maps for select functions.

  • Our resident communication coach Ivo Večeřa is available to help navigate work-related communications & decision-making challenges.*
  • Our managers are strongly encouraged to participate in the Leader Development Program to develop in the areas we consider essential for any leader. The program includes regular comprehensive feedback, consultations with a coach and follow-up check-ins.

  • Bloomreachers utilize the $1,500 professional education budget on an annual basis to purchase education products (books, courses, certifications, etc.)*

Well-being:
  • The Employee Assistance Program -- with counselors -- is available for non-work-related challenges.*

  • Subscription to Calm - sleep and meditation app.*

  • We organize ‘DisConnect’ days where Bloomreachers globally enjoy one additional day off each quarter, allowing us to unwind together and focus on activities away from the screen with our loved ones.

  • We facilitate sports, yoga, and meditation opportunities for each other.

Compensation:
  • Restricted Stock Units or Stock Options are granted depending on a team member’s role, seniority, and location.*

  • Everyone gets to participate in the company's success through the company performance bonus.*

  • We offer an employee referral bonus of up to $3,000 paid out immediately after the new hire starts.

  • We celebrate work anniversaries -- Bloomversaries!*

(*Subject to employment type. Interns are exempt from marked benefits, usually for the first 6 months.)

If this position doesn't suit you, but you know someone who might be a great fit, share it - we will be very grateful!

Any unsolicited resumes/candidate profiles submitted through our website or to personal email accounts of employees of Bloomreach are considered property of Bloomreach and are not subject to payment of agency fees.

 #LI-Remote

Apply Now

Date Posted

08/02/2023

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