Senior Product Marketing Manager - Industry Marketing

About the team

Product Marketing Managers at GitLab have a unique opportunity to contribute to our mission :

To change all creative work from read-only to read-write so that everyone can contribute. When everyone can contribute consumers become contributors and we greatly increase the rate of human progress.

Product marketing managers at GitLab help tell the story about the value of how GitLab helps to unlock the potential of sharing and contribution. As a Product Marketing Manager you understand our customers our community and the challenges they face specific to the Tech Manufacturing and Automotive industries. You have a background in marketing to these key industries or can quickly learn what they care about and develop compelling messaging. You may also be asked to support other industries with embedded systems a key component of the Automotive industry.  You write about their story and help them understand how GitLab can help them become the heroes they really are. You will drive awareness of how GitLab helps key industry customers transform their business and drive team collaboration and build software faster.

We work in a unique way at GitLab where flexibility meets a high paced pragmatic way of working. And everything we do is in the open. We recommend looking at our product marketing handbook to get started.

What you'll do

Who Where and Why

• Research and define our enterprise buyer and user personas their specific needs pain points and goals that we can help address within the Tech Manufacturing and Automotive industries.

• Research document and operationalize particular customer use cases and problems that GitLab solves.

• Identify and define the key value drivers which differentiate GitLab in the market.

• Partner with sales product management customer success and engineering teams to refine and evolve our product roadmap.

• Tell the full story around Tech Manufacturing and / or Automotive customer industry pain points and use cases and how GitLab offers the solution.

What

• Develop product marketing collateral such as website pages blogs white papers webinars videos decks and data sheets supporting the buyer’s journey communicating the value of GitLab.

• Develop content that is valuable to both sales and partners as expanding partner relationships.

• Participate and contribute to field and industry events as a GitLab evangelist and thought leader.

• Develop and deliver product market and industry-specific enablement to the GitLab sales team and partners.

• Create campaign messaging and content as required to support ongoing marketing initiatives.

Proof

• Develop relationships with analysts and regularly brief them about GitLab’s unique value proposition.

• Document and demonstrate GitLab value in analyst market research reports.

• Support the development of customer case studies and webinars that help to demonstrate the value of GitLab for our customers.

Choices

• Participate and support win/loss analysis to understand why we win where we win who to target and what to avoid.

• Support research into competitive threats and challenges to understand how to position GitLab in a rapidly changing market.

• Research and track overarching market trends and patterns.

• Develop and implement GTM strategies and campaigns in partnership with sales growth digital and content marketing.

• Research and support pricing and packaging decisions in order to meet market demands and needs.

• Define and lead market research projects into specific market segments.

What you'll bring

• At least 6 years enterprise software marketing experience including 4 within product marketing.

• Strong automotive or manufacturing and high tech industry background- either marketing to the industry working within the industry or both.

• Understanding of Agile and DevOps methodologies across the entire Software Development Lifecycle especially in large enterprise environments.

• Excellent writing skills- developing internal external content positioning the product/features as the solution for industry use cases is key.

• Support product launch plans as a Tech Manufacturing and / or Automotive industry expert to establishing GitLab’s position as a market leader to drive demand and sales pipeline

• Experience in at least one of the following domains/areas (portfolio management requirements management agile project management source code management continuous integration quality management application security continuous delivery containers kubernetes release management or application performance monitoring)

• Outstanding English communication skills to explain and translate complex technical concepts into simple and intuitive communications.

• Able to coordinate across many teams and iterate and deliver in a fast-moving startup environment.

• Proven experience being self-directed and working with minimal supervision.

• Data-driven use data to measure results and inform decision making and strategy development.

• Experience with Software-as-a-Service offerings and open core software is required.

• Experience creating sales collateral from scratch based on sales conversations sales calls product interviews user interviews market research and your own experience.

• You share our values and work according to those values.

• Ability to travel if needed and comply with the company’s travel policy.

• If employed by GitLab Federal LLC team members need to also comply with the applicable vaccination policies.

How GitLab will support you

• Benefits to support your health finances and well-being

• All remote asynchronous work environment

• Flexible Paid Time Off

• Team Member Resource Groups

• Equity Compensation & Employee Stock Purchase Plan

• Growth and development budget

• Parental leave

• Home office support

Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role please apply and allow our recruiters to assess your application.