Senior Product Marketing Manager, Partners

Job Overview:

The Marketing & Communications team is responsible for connecting the world to lifelong transformative learning. They also work to shape public conversations on the future of education and work. The team is currently focused on expanding the reach of Coursera’s brand and bringing new learners to the site, connecting students to degree programs, attracting new enterprise customers — including businesses, governments, and universities — and creating a marketing system that nurtures learners throughout their professional lives.

Coursera’s Product Marketing team connects consumers, educators and institutions with our world-class learning products, content and solutions. Product Marketers play a key role in finding product-market fit, bringing products to market and driving adoption.

As Senior Product Marketing Manager, Partners, you’ll support our work in deepening engagement with our existing university and industry partners who create learning content for our platform - including Google, Meta, the University of Michigan, Yale and many others – and in bringing new content partners to Coursera. You’ll be responsible for developing partner insights and personas, ensuring product-market fit for our offerings, driving adoption of new products and features, and equipping our partner-facing teams with differentiated messaging and positioning.  This is a dynamic, growing market, and you will play a key role in supporting our growth and revenue goals while partnering with multiple cross-functional teams including Product, University and Industry Partnerships, and Partner Success. 

Responsibilities:

• Increase adoption of key initiatives amongst partners and develop partner enablement materials and messaging to support partner adoption
• Serve as the voice of our partners and develop market insights to help shape our product strategy and strengthen product-market fit
• Serve as a subject matter expert for our platform and develop positioning and messaging for product features that benefit our partners
• Act as the lead product marketer for key partners and develop roadmaps and product updates for them 
• Research and develop competitive analyses (globally and regionally) and develop differentiation strategies
• Present market insights and recommendations to cross-functional teams and executive stakeholders 

Basic Qualifications:

• 5+ years in product marketing (or related marketing roles)
• 10+ years professional level experience
• Track record of success and impact developing product go-to-market plans, building messaging and positioning, and executing GTM initiatives 
• Experience developing and delivering pitch decks, product demos and other customer-facing materials
• Experience providing insights that directly contribute to product-market fit, successful product launches and impactful marketing campaigns from definition to execution

Preferred Qualifications:

• 3+ years experience in edtech or higher education
• Experience working with global products and audiences 
• Strong understanding of the global higher education ecosystem, decision makers, influencers, and the buying process
• Execution mindset: strong organizational ability with demonstrated success in driving initiatives in a fast-paced, cross-functional environment to meet deadlines and targets
• Comfort with a fast-paced culture with the ability to learn quickly, think creatively and stay focused and organized while managing multiple priorities

If this opportunity interests you, you might like these courses on Coursera:

• Customer Insights: New Product Development Orientation
• Positioning: What You Need for a Successful Marketing Strategy
• Storytelling and influencing: Communicate with impact

Compensation:

Our job titles may span more than one career level. The starting base pay for this role is between 126,000 and 181,000. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs, and location. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, and benefits.