Senior Product Marketing Manager, Software Products

Right Networks offers the only intelligent cloud purpose-built for accounting firms and professionals. Backed by award-winning around-the-clock US-based support, our fully managed IT and applications ensure customers have secure, reliable, on-demand access to their technology. We provide a curated software ecosystem that simplifies the complexity of running an accounting firm or small business, supported by a community of thought leaders, peer networks, and educational resources. Our success is made possible by leveraging decades of specialized experience in leading accounting firms and technology companies. More than 10,000 accounting firms and 60,000 SMBs count on us to run their business every day.

We have a great team, we’re growing fast, and have a winning culture based on innovation, teamwork, and mutual respect.

Job Overview

Right Networks is looking for a highly proactive and driven Senior Product Marketing Manager to join its fast-growing Software Products Group and help us develop, promote and sell a differentiated set of software solutions.

First and foremost, you will be a subject matter expert on the small business market (experience in the Accounting & Tax industries a plus), and someone who thrives as a strategic advisor to your stakeholders and the rest of the company. You will have the depth of technical understanding necessary to map technologies and product functionality to the market’s needs and lead the creation of compelling value propositions that drive positioning and messaging. You must also be able to lead a team of product marketers, set clear goals, manage a variety of projects in a fast-paced environment, and drive consistent, high-quality execution.

Reporting to the Director, Product Marketing – Software Products, this person will help drive the strategic planning and execution of new product, feature(s) and functionality launches, as well as pricing, product positioning, messaging, and sales enablement. This is a critical role to fuel our next stage of growth by executing on our Account Based Marketing strategy.

This is a remote work position.

Responsibilities

• Be a SME on the market and its buyers and use this knowledge to drive all other activities.
• Drive the GTM strategy and maintain an ongoing understanding of the performance of our products to create plans and deliver results.
• Develop product positioning and messaging for each type of buyer and segment that differentiates our solutions.
• Produce and support the creation of externally facing persona-based marketing collateral designed to accelerate the adoption and activations of new software solutions.
• Mentor and develop the team (currently includes a partner marketing manager) and identify opportunities for further development and growth.
• Work across the organization to develop valuable product insights from customer feedback and recommendations.
• Partner with the Sales and Customer Success teams to develop targeted product messaging and then drive the enablement of those customer-facing teams.
• Create business and launch plans, including development, implementation, pricing and packaging, and sales and channel strategies.
• Working with product teams assist in developing customer-centric product roadmaps.

Requirements

• 5+ years of technology product marketing experience and experience leading product marketing teams. Product management experience is a plus.
• Experience in SaaS and/or product-led business models.
• A balance of technical and commercial knowledge to translate complex technologies into market facing value propositions.
• A data-driven marketer with a creative mindset and the ability to develop actionable plans from quantitative and qualitative data.
• Strong organizational, and project management skills – keep the team rowing in the same direction.
• Self-starter who can prioritize effectively and thrives in a high-pace, innovative technology environment.
• Well-rounded experience in product positioning, market research, and launch strategy.
• Exceptional verbal and written communication skills.

Benefits

To provide best-in-class solutions, we need a best-in-class team. We offer competitive salaries to recruit the best talent. We provide company paid short and long-term disability insurance, life insurance and a generous 401K match. We offer highly affordable medical, dental, vision coverage, and many other valuable benefits. We offer a generous PTO bank, and numerous paid holidays, affording you the time to be there for what is important in your life. We encourage giving back to our communities by providing volunteer paid time off. We are proud to be an Equal Opportunity Employer!

This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at any time at the sole discretion of the employer.