Senior Product Marketing Specialist

Senior Product Marketing Specialist
Full-Time
Location: Philadelphia, PA (Hybrid)
Many of the world’s most dangerous jobs are still done by humans. At Exyn Technologies, we’re on a mission to change that.
At Exyn Technologies, we’re delivering impossible-to-reach data with breakthrough aerial autonomy. Driven by our proprietary AI, Exyn robots fly without a pilot or GPS, keeping humans in the know, and out of harm's way. #NoGPSNoProblem

We’re powered by a team of experts in autonomous systems, robotics, and industrial engineering, and we’ve drawn talent from Penn’s world-renowned GRASP Laboratory and other prominent research institutions. We’re VC-backed and privately held, with headquarters in Philadelphia.

At Exyn, we’re collaborative people building collaborative robots. This groundbreaking work requires a talented, passionate team. Join us as our next Senior Product Marketing Specialist!
 

Senior Product Marketing Specialist: What You’ll Do

Reporting to the VP of Marketing, you will own the positioning, messaging, and go-to-market strategies to evangelize Exyn’s offerings to partners and prospects. You’ll focus on running and orchestrating product launches, researching personas and use cases, and creating product messaging and collateral. You’ll also develop our joint value proposition and case studies with partners, conduct market research, understand the pain points of the target audience, and identify gaps in the market.

A successful candidate will have a proven ability to influence cross-functional teams without formal authority and work collaboratively with sales, marketing, and product management. If you have a strong mix of business and technical skills to understand our market, craft compelling messaging, develop innovative launch programs, and enable sellers and partners to win, we would love to hear from you!

Here’s a snapshot of what your role will look like:

• Develop product and solutions messaging, research and feedback, and competitive intelligence.
• Develop and execute product launches and related go-to-market strategies to drive awareness, sales, and adoption of new capabilities and offerings.
• Work with partners to discover and define joint value propositions, use cases, and co-marketing campaigns.
• Help create collateral, including use cases, personas, case studies, demos, etc., focusing on value, differentiation, and use cases.
• Produce and deliver content for webinars, events, and speaking opportunities.
• Partner with sales to create outstanding materials and training for GTM teams.
• Conduct market research to continually bring the voice of the market to Exyn, as well as help identify new markets.
• Collaborate with sales to prioritize and execute highly targeted virtual and in-person events with partners and prospects to help accelerate the pipeline. Ensure a cohesive pre-event, at-event, and post-event strategy increases engagement and response rates.
• Gain a strong understanding of Exyn’s go-to-market strategy, sales process, and the process buyers go through in selecting and buying Exyn products and services.

Senior Product Marketing Specialist: What We’re Looking For

We recognize that underrepresented groups such as women and BIPOC individuals are historically less likely to apply to a role if they don’t meet 100% of the listed qualifications. We encourage you to apply if you meet a majority of the qualifications and this role is aligned with your career trajectory. 

When reviewing resumes we’ll be looking to see that:

• You have about 4 - 6 years of full-time experience in marketing, sales, or partner management.
• You have previous experience with marketing automation, product marketing, and conversational marketing solutions.
• You have previous experience in events management.
• You have experience with measuring demand generation campaign success.

If we have an opportunity to engage you in your interview process, in addition to your marketing skills, we’ll be looking to understand your ability to:

• Demonstrate exceptional communication/presentation skills, both written and verbal. 
• Efficiently move between workplaces and multiple, concurrent projects by using project/time management skills.
• Build strong working relationships with sales teams and product leaders.
• Focus on results and KPIs

Compensation and Benefits
This is a full-time position. As a level 3, individual contributor, the salary range is $80,000 - $90,000 and is based on market data aligned with our strategic approach to compensation. If selected for hire, your salary will be dependent upon your particular skill set, experience, and training, all of which will be assessed throughout the interview process.

In addition to cash, you’ll receive equity and be eligible to enroll in our benefits package which includes health/vision/dental insurance (available from day one!), 401(k), vacation time, family leave, and more!

Culture at Exyn Technologies

We’re honored to be recognized as a 2022 #TopWorkplace by the Philadelphia Inquirer for our culture that values its people and amplifies talents. In addition to our competitive benefits, we uncovered a few reasons why Exyn Technologies is special:
 

• Diversity & Inclusion is more than an initiative. It is what drives our efforts and decisions. We are collectively committed to building and maintaining an environment that relishes the individual characteristics that make us, us. Our efforts are executed in coordination with your ERGs - #BIPOC, #exynforwomen, #lqbtqplus, #activeandvets, #weareworkingparents, and #exyninternational
   
• Our robots aren’t all that are autonomous. Cultural autonomy drives us. We encourage Exyneers to take risks, solve challenging problems, and set their path. Asynchronous work allows the team to work in the environment that best suits their needs. 
   
• We understand that excellence requires agility. We respond to the needs of employees, our customers, and our environment.
   
• As pioneers, we view challenges as opportunities to create, achieve, and innovate. 
   
• Health is wealth. We’re a people-first environment and our programs support physical, emotional, intellectual, social, environmental, and occupational wellness. 
   
• We work together. Collaboration is fundamental. 
   
• Learning is key. We actively seek new information. 

Exyn Technologies is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. For positions located in the United States of America, our company Exyn Technologies uses E-Verify to confirm employment eligibility. To learn more about E-Verify, including your rights and responsibilities, please visit https://www.e-verify.gov.