Senior Product Marketing Specialist, Supply Platforms

Yahoo is a global media and tech company that connects people to their passions. We reach nearly 900M people around the world, bringing them closer to what they love-from finance and sports, to shopping, gaming and news-with the trusted products, content and tech that fuel their day. For partners, we provide a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising, search and media.
The Yahoo for Business Marketing team is responsible for bringing our solutions to market, driving awareness of Yahoo and our products, and enabling Sales with the tools to succeed and drive revenue. Differentiating Yahoo in outstanding and innovative ways, building credibility and recognition, and messaging our value proposition are crucial to the success of this team.
Reporting to the Director of Product Marketing, you will be an integral part of Yahoo's global product marketing team, helping to build the strategy and approach to drive brand and business results. You will support the GTM marketing efforts for a portfolio of our ad tech supply product solutions. Partnering with cross-functional teams, you will own the execution of messaging and positioning for strategic supply side initiatives and key releases, collaborating across our global and regional marketing, product, ops and communications teams to deliver releases, training, programs and content that help drive adoption and influence revenue.
Attention to detail and eye for quality and strong positioning are critical to your success, and are imperative in your ability to represent our suite of ad products in everything from product development and design to outbound communications. You are an extension of Yahoo's B2B Marketing organization, regularly collaborating with product, integrated marketing, PR, business development, data privacy, ops and sales teams.
Responsibilities:

• Develop product positioning and messaging that clearly articulates the benefits and differentiation of Yahoo's ad tech suite of publisher solutions and partnerships.
• Own GTM for Yahoo's B2B releases.
• Own messaging, positioning, high level product marketing strategy, and thought leadership for Yahoo's supply side capabilities.
• Collaborate with internal teams on education and evangelism
• Be a valued SME for the organization on advertising related topics and the competitive landscape
• Contribute to the development of sales enablement materials and communications.
• Provide industry insight to product, sales and marketing.

About you:

• 3+ years product marketing experience leading GTM for a tech company or related field
• Experience working across multiple disciplines within an organization
• Excellent writing and presentation skills
• Highly organized with outstanding attention to detail, project management skills and experience leading cross-functional teams
• Self-starter with strong problem-solving capabilities
• Creative design skills a plus

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form ( www.yahooinc.com/careers/contact-us.html ) or call 408-336-1409. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.
At Yahoo, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion ( www.yahooinc.com/diversity/ ) page to learn more.
US Only: Please be aware that Yahoo requires all employees entering a U.S. Yahoo office and/or attending a company event (including client events) are required to be vaccinated for COVID-19. This position will require the successful candidate to obtain and show proof of a vaccination to enter a U.S. Yahoo office and/or attending a company event (including client events). Yahoo is an equal opportunity employer, and will provide reasonable accommodation to those individuals who are unable to be vaccinated consistent with federal, state, and local law.
If hired for this position in Colorado, the compensation range for this position is between $90,375.00 - $150,625.00. The compensation may vary depending on your location, skills and experience. The compensation package may also include additional incentive compensation opportunities in the form of discretionary annual bonus or commissions, plus equity incentives. Yahoo provides industry-leading benefits including healthcare, retirement, company holidays, vacation, sick time, parental leave and an employee assistance program. This information is provided per the Colorado Equal Pay Act.
Currently work for Yahoo? Please apply on our internal career site.