Senior Product Strategist

Instrument is a remote-first digital product and brand experience agency with a team of over 200 talented individuals, organized across four specialized teams. Each team brings its expertise to life through best-in-class work, crafting transformative experiences for our clients. Our shift to a fully remote model has opened new doors for creativity, flexibility, and stronger client relationships. This approach not only strengthens our culture but also allows us to embrace diverse voices, perspectives, and ideas.

We’re passionate about career growth, personal support, and work-life balance—values that are central to everything we do. At Instrument, we foster a culture of safety and belonging that empowers people, celebrates their unique talents, and fuels innovation. We believe our differences make us stronger, and we’re dedicated to cultivating a workplace that reflects the diversity of the communities we serve. Instrument is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

We will work to ensure individuals with disabilities are provided reasonable accommodation throughout the hiring process and in the workplace. These adjustments ensure that individuals with disabilities have an equal opportunity not only to get a job, but successfully perform their job tasks to the same extent as people without disabilities.

Here, we strive to provide the support, connections, and encouragement to do your best work. Come join us and help create the future!

You are an experienced senior strategist that enjoys translating the complexity of human motivation and behaviors into the production of beautiful, yet functional digital products, services and engagement platforms. You understand the nuances and complexities of how a brand shows up across the digital landscape and can communicate that brand’s purpose in a way that’s authentic, inspiring and innovative. From driving loyalty and retention to launching new products and services, you understand how to leverage digital technologies to connect brands with their customers. You’re an excellent communicator and influencer that thrives in a fast-paced, highly-collaborative and multi-disciplinary team. You know your client’s business as well as, or better than they do - and know how to maintain vibrant and compelling client relationships that contribute to the bottom line.

What You'll Do

• Be a strong advocate for putting humans at the center of the digital experiences that we design for clients
• Lead the strategy workstream on 1 - 2 client projects within an integrated, multidisciplinary client team
• Navigate the balance of user needs, client objectives and the requirements of the team throughout a project
• Lead definition of interaction models, user task flows and user interface specifications
• Lead design of journey maps, navigation design, sitemaps, information architecture, detailed wireframes and more to support the end-to-end user experience
• Prepare and present approaches and recommendations in a compelling and impactful way to internal teams and clients
• Support (and sometimes lead) the research into industry trends, competitive information, along with consumer insights to create and present concepts and recommendations in a compelling and impactful way to internal teams and senior level clients
• Partner with Research & Testing Team to conduct research and user-testing activities, and generate meaningful and intuitive insights that will drive the user experienceWork collaboratively with the team, but also operate autonomously and provide value throughout the entire project cycle
• Partner with the Strategy Director on your team to support and contribute to the broader strategic direction across the team, including creating case studies and sharing internal knowledge, mentoring junior strategists and creating deeper relationships with clients

What You'll Bring

• 5+ years of experience in user experience, interaction design and user interaction strategy, including projects for large and small brands, with an emphasis on digital products and experiences.
• Experience in Digital Product Design or Software Development is a plus
• Ability to contribute meaningfully to the work, from concept to completion, with an understanding of the design, technical and business implications associated with user-centered strategic recommendations
• Experience in designing and defining documentation for digital experiences and products, such as functional requirements, experience maps, wireframes, personas, user flows, and other UX artifacts
• Exposure to and experience with broader strategic frameworks, from digital brand, digital content and information architecture, digital user experience and interaction design, mobile applications, digital marketing, social media and campaigns, and digital transformation 
• Experience leading and supporting workshops with mid-senior level clients leveraging design-thinking frameworks
• Experience with user testing tools, to conduct research and determine informed insights to drive the refinement of digital products and experiences
• Proven success partnering with and presenting to clients, managing their requests and implementing feedbackExperience working with and collaborating closely with multi-disciplinary team including creative and technical partners

Pay Range

• The expected pay range for this position is $85,000-$110,000 for our base US Region 3*. We have three regional pay ranges that are adjusted for cost of living (US1 +15%, US2 +7.5%, US3 Base), learn more about our pay philosophy and cost of living adjustments *here.

What We Offer

Flexible, Hybrid Work Environment

Great Compensation with Annual Reviews (Learn more about our Pay Philosophy)

Annual Profit Sharing

401(k) Matching with Immediate Vesting

Robust Medical, Vision, and Accident Insurance

Generous Paid Holidays and unlimited PTO

Sabbaticals

Monthly Wellbeing Stipend

Career Management and Leadership Training