Senior Programmatic Specialist

Join a Challenger

Being a traditional bank just isn’t our thing. We are big believers in innovating the banking experience because we believe Canadians deserve better options, and we challenge ourselves and our teams to creatively transform what’s possible in banking. Our team is made up of inquisitive and agile minds that find smarter ways of doing things. If you’re not afraid of taking on big challenges and redefining the future, you belong with us. You’ll get to work with people who will encourage you to reach new heights. We like to keep things fun, ask questions and learn together.

We are a big (and growing!) family. Overall we serve more than 670,000 people across Canada through Equitable Bank, Canada's Challenger Bank™, and have been around for more than 50 years. Equitable Bank's wholly-owned subsidiary, Concentra Bank, supports credit unions across Canada that serve more than six million members. Together we have over $125 billion in combined assets under management and administration, with a clear mandate to drive change in Canadian banking to enrich people's lives. Our customers have named our EQ Bank digital platform (eqbank.ca) one of the top banks in Canada on the Forbes World's Best Banks list since 2021. 

The Work

We are seeking a Senior Programmatic Specialist to lead our programmatic and direct advertising initiatives. The ideal candidate will assist in strategy and planning and directly manage programmatic, private, preferred, and guaranteed media buys across premium video, audio, and display channels to enhance brand awareness and consideration among EQ Bank audiences.

The Core Responsibilities!

• Create and implement comprehensive programmatic advertising strategies aligned with marketing goals. 
• Oversee the planning, execution, and optimization of programmatic campaigns across various channels (video, display, audio, etc.)
• Manage buys and make optimizations across various DSPs (ex. DV360, The Trade Desk, Amazon Ads, etc.) 
• Manage budgets effectively, ensuring efficient allocation and maximizing ROI across campaigns. 
• Identify key first, second and third-party audiences across each platform (DSP) and channel and optimizing bids, budgets and targeting accordingly based on audience performance.
• Build and maintain relationships with DSPs, publishers, partners and ad networks to ensure access to premium inventory.
• Monitor campaign performance, generate reports (weekly, monthly and ad-hoc) to assess effectiveness and inform current optimizations and future strategy.

Let's Talk About You!

• 3+ years of experience in digital marketing, with at least 2 years of experience in self-managing programmatic/private/preferred/guaranteed buys through DSPs. 
• Experience with negotiating PG publisher buys (ex. Bell, Rogers, Corus, etc.) 
• Post-secondary degree in business, communications, marketing or similar field.
• Experience managing multiple Demand-Side Platforms DSPs preferred (ex. DV360, The Trade Desk, Xandr, StackAdapt, Adobe Advertising Cloud, Amazon Ads, etc.) 
• Experience managing and optimizing multi-channel programmatic campaigns across video, display, and audio formats.
• Experience in paid social / paid search / affiliate marketing is preferred. 
• Strong analytical, reporting and presentation skills. 
• Strong attention to detail, curiosity and appetite for testing and driving performance is crucial. 
• Excellent written and oral communication skills. 
• Financial service industry experience is an asset. 
• Agency experience is an asset.

What we offer [For full-time permanent roles]

💰 Competitive discretionary bonus 

✨ Market leading RRSP match program

🩺 Medical, dental, vision, life, and disability benefits

📝 Employee Share Purchase Plan

👶🏽 Maternity/Parental top-up while you care for your little one

🏝 Generous vacation policy and personal days

🖥 Virtual events to connect with your fellow colleagues

🎓 Annual professional development allowance and a comprehensive Career Development program

💛 A fulfilling opportunity to join one of the top FinTechs and help create a new kind of banking experience

Equitable Bank is deeply committed to inclusion. Our organization is stronger and our employees thrive when we honour and celebrate everyone’s diverse experiences and perspectives. In tandem with that commitment, we support and encourage our staff to grow not just in their career path, but personally as well. 

We commit to providing a barrier-free recruitment process and work environment for all applicants. Please let us know of any accommodations needed so that you can bring your best self to the application process and beyond. All candidates considered for hire must successfully pass a criminal background check and credit check to qualify for hire. While we appreciate your interest in applying, an Equitable recruiter will only contact leading candidates whose skills and qualifications closely match the requirements of the position.

We can’t wait to get to know you!