Senior Public Relations Manager

Overview

At Mixbook, we’re on a mission to empower creativity and deepen human connection. The Senior PR Manager role at Mixbook is a fantastic opportunity to join a passionate, growing team working together to build a successful consumer lifestyle and tech business with a meaningful mission, collaborative and caring company culture, and inspiring values that we live out each and every day. Are you passionate about working for a mission-driven brand, crafting compelling pitches that engage consumer and tech editors and inspire consumers? We’re seeking someone ambitious, creative, and highly collaborative to deliver impactful media coverage. You’re able to transform product and consumer stories into creative pitches that resonate with editors and media.

Location

Although Mixbook is fully remote we would prefer this person to be able to work on PST.

What You’ll Do  

You’ll help evolve the Mixbook brand, build awareness and increase Mixbook Share Of Voice (SOV). You have a passion for consumer storytelling and extensive knowledge of the lifestyle and tech spaces, building relationships, developing pitches, and being a driver for building and executing public relations and communication plans.

• Develop and lead Mixbook’s consumer and tech PR strategy- establishing relationships and media coverage around products, launches, promotions, and communities.
• You’ll work fast, write and edit for various audiences and tonality, manage multiple priorities, demonstrate strong judgment, pay close attention to detail and collaborate well with colleagues.
• Cultivate and manage regional and national media relationships with editors and contributors for press opportunities, including consumer lifestyle, product/tech news, and exec thought leadership. 
• Own the PR calendar and budget including everything from objectives, planning, schedule, and execution.
• Work with product and marketing teams to develop compelling media pitches, transforming both product and customer stories into engaging content.
• Use strong creative skills in collaboration with the copywriter to develop press releases, pitches, outreach, bylines, and other communications.
• Align with social and content teams to leverage influencers, customer stories, and editorial content (both PR amplification and leveraging content for PR pitching).
• Understanding of how to integrate influencer content to effectively improve traffic and revenue.
• Manage and measure the impact of PR efforts including mentions, reach, engagement, Share Of Voice (SOV), and new site traffic.
• Collaborate with internal stakeholders (product managers, execs,  legal, etc.), cross-functional teams (marketing, product, people team, social, etc.), and agency partners to create and drive PR plans.

What You’ll Need 

• 10+ years of Public Relations experience with a proven ability to cultivate strong relationships with editors and brand ambassadors.
• Experience working on developing PR strategy, managing editorial calendar and outreach, and building relationships with consumer Ecomm and tech media.
• Highly collaborative and the ability to manage multiple projects cross-functionally.
• Must be able to work autonomously, taking ownership of your workload and juggle several projects at one time.
• A creative aptitude, appreciation, and strong grasp of the Mixbook brand, product, and vision.

What You’ll Enjoy 

• Comprehensive healthcare coverage, including fully-covered premiums for you and your family
• 18 weeks of paid parental leave for birthing parents and 12 weeks for non-birthing parents
• Unlimited paid time off (plus vacation bonuses!) and flexible schedules
• $2,000 per year for external learning and development
• 401k + match, monthly events, travel opportunities, and more