Senior Public Relations Manager

Description

Hi, We're AppFolio.

We're innovators, change-makers, and collaborators. We're more than just a software company- we're pioneers in cloud and AI who deliver magical experiences that make our customers' lives easier. We're revolutionizing how people do business in the real estate industry, and we want your ideas, enthusiasm, and passion to help us keep innovating.

AppFolio seeks a Senior Public Relations Manager to join our communications team, developing and executing a PR strategy that advances and protects the AppFolio brand. You are a master storyteller with excellent writing skills, demonstrated success engaging business media, and a passion for communicating to influence audiences and inspire action. You will be an essential partner to the communications team, go-to-market teams, corporate functions, and executive leadership. This position will report to the Senior Director, Communications, and will be based at our Santa Barbara, CA headquarters.

Reputation Management

• Maintain AppFolio's positive reputation and sentiment through always-on brand and market intelligence, providing actionable insights for the communications team and senior management.
• Create and execute plans to mitigate risk and manage issues affecting trust and reputation.

Earned Media

• Craft narratives to articulate business strategies and curate editorial news flow and content across channels.
• Manage our day-to-day PR agency relationship, driving strong alignment, execution, and achievement of pre-determined KPIs within the allocated budget.
• Write high-quality PR materials, including pitches, press releases, Q&A/FAQ, contributed articles, and keynote presentations.
• Elevate the voice of our key leaders and innovators via proactive platform development and executive thought leadership.

What We're Looking For

• Direct experience working with the media, particularly within vertical industry and B2B trades
• Experience working at and/or managing a PR agency
• A strong writing background with a demonstrated ability to develop communications materials that influence and inspire action
• Ability to thrive and multi-task in a fast-paced environment, working proactively with superior attention to detail
• Strong executive presence and ability to hold a "seat at the table" alongside other areas of the business
• Flexible, adaptable, and open
• Current knowledge of digital communications and engagement tools and techniques
• Data-driven and KPI-oriented
• The ideal candidate is local to Santa Barbara, CA as this position is a hybrid role, reporting to the office at least 3 times a week.

Compensation & Benefits

The base salary/hourly wage that we reasonably expect to pay for this role is: $110,000-$135,000

The actual base salary/hourly wage for this role will be determined by a variety of factors, including but not limited to: the candidate's skills, education, experience, etc.

Please note that base pay is one important aspect of a compelling Total Rewards package. The base pay range indicated here does not include any additional benefits or bonuses/commissions that you may be eligible for based on your role and/or employment type.

Regular full-time employees are eligible for benefits - see here

#LI-RS1

Why AppFolio

Grow We enable a culture of high performance, where delivering results is recognized by opportunities for growth and compelling total rewards. Our challenging and meaningful work drive the growth of our business, and ourselves.

Learn We partner with you to realize your potential by investing in you from the start. We're cultivating a team of big thinkers through coaching and mentorship with our best-in-class leaders, and giving you the time and tools to develop your skills.

Impact We are creating a world where living in, investing in, managing, and supporting communities feels magical and effortless, freeing people to thrive. We do this by innovating with purpose while cultivating a culture of impact. We learn as much from each other as we do our customers and our communities.

Connect We excel at hybrid work by fostering an environment that feels flexible, personal and connected, no matter where we are. We create space to fuel innovation and collaboration, and we come together to celebrate, connect, and succeed.

Paddle as One.

Learn more at appfolio.com/company/careers

Statement of Equal Opportunity

At AppFolio, we value diversity in backgrounds and perspectives and depend on it to drive our innovative culture. That's why we're a proud Equal Opportunity Employer, and we believe that our products, our teams, and our business are stronger because of it. This means that no matter what race, color, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, physical or mental disability, or veteran status, you're always welcome at AppFolio.