Senior Public Relations Manager

Company Description

When it comes to being wild, we know a thing or two. We're not afraid of trying something new or the hard work it takes to make it happen. It's in our DNA. We've turned a family recipe into a new snacking category. And the wilderness into the world's largest meat snack business, that's still proudly family owned and operated.

We're a company built by innovators, and are driven to not only satisfy your hunger, but to also feed your journey – whether that journey is on the road, on the run, at the campground, at the playground, in the office or in the moment. It’s a journey we share with you. It’s the journey forward of our people, of our communities, of our category…with a reverence for quality and an irreverence for the status quo.

 At Jack Link's Protein Snacks, we see every moment of every day as an opportunity to move forward, to forge new ground. To realize our vision of becoming the World’s #1 Protein Snack Company. We never give up. You never give up. Together, we keep going. Are you wild enough to join us?

Jack Link's Protein Snacks is a global leader in snacking and the No. 1 meat snack manufacturer worldwide. Family-owned and operated with headquarters in Minong, Wisconsin, Jack Link’s Protein Snacks also has a large corporate hub in Downtown Minneapolis, Minnesota. The company is made up of over 4,000 passionate team members, across 11 countries, who share an uncompromising commitment to delivering awesome products and feeding the journey of those who move things forward. The Jack Link’s Protein Snacks portfolio of brands includes, Jack Link’s, Lorissa’s Kitchen, BiFi, Peperami, Wild River, Golden Island and Country Fresh Meats.

Job Description

Jack Link’s is seeking a Senior Public Relations Manager to join our growing Integrated Marketing team. In this new role you will lead external communications for our portfolio of brands drawing upon a proven history of creative storytelling in media and culture. The ideal candidate is someone with a finger on the pulse of consumer sentiment and a passion for driving awareness across earned and owned channels.

The responsibilities of this position shall consist of, but not be limited to, the following:

Corporate Communications

• Develop a comprehensive, always-on media relations program to generate ongoing coverage for Link Snacks, Inc. (LSI). Story mine for creative story angles including community relations/philanthropy, innovation, sustainability, culture, thought leadership, etc.
• Partner with leadership to ideate story opportunities to showcase LSI in the press.
• Oversee digital communications for LSI including content strategy for websites and social media platforms, assuring digital communications align with the overall company messaging and brand guidelines.
• Lead crisis communication strategy, plan development, and readiness – work closely with senior leadership team to scenario plan, draft statements, manage risk, and maintain preparedness.
• Manage company award submissions – identify award opportunities and develop compelling submissions in collaboration with brand team and senior leadership.

Brand Amplification

• Own earned media strategy across brand portfolio
• Partner with brand teams to ideate story opportunities
• Build PR materials, press releases and pitch plans
• Ability to pitch and grow relationships with relevant press and influencers across verticals/content pillars
• Independently manage projects and programs to maximize earned media coverage
• Support the IAT in amplifying partnerships, experiential activations, and brand marketing campaigns
• Create and manage executive briefing materials, schedules, run of shows, with detailed execution and logistics planning
• Draft and maintain internal and external project materials – specifically press releases, pitches, shot lists, talking points and media briefings

Integration and Operations

• Partner with brand teams and IAT to strategically deliver earned media coverage to amplify efforts in market
• Create executive presentations that synthesize strategic priorities and inputs across teams
• Work with cross functional teams as earned media expert
• Track and lead metrics for PR initiatives tied to KPI’s/business priorities
• Manage communications with key stakeholders to ensure proper execution of PR programs
• Create and manage media lists and project plans
• Managing press release distribution and PR newsroom
• Staff brand/company events including travel, as needed

Qualifications

REQUIRED EDUCATION

• BA Journalism, Communications, Marketing or equivalent

REQUIRED Experience

• 6+ years of experience executing public relations initiatives with demonstrated success bringing exciting, buzz-worthy ideas to life
• Agency and CPG industry experience a plus
• Strong knowledge of paid, earned, and owned channels, and how to optimize communications holistically
• Working knowledge of media relations best practices
• Established relationships within the media community
• Strong written and verbal communications are a must – this role requires constant collaboration with other stakeholders
• Must be willing to travel as needed

JACK LINK’S CORE VALUES:

Company values: Be Real, Speed Matters, Stewardship, Relationship Driven, Self-Discipline, and Show Awesome Character.

Additional Information

EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER:
Jack Link’s provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic that is protected by federal, state or local law.

E-VERIFY:
Jack Link’s is participant in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For information about the E-Verify program, please visit: http://www.uscis.gov/e-verify/employees

All your information will be kept confidential according to EEO guidelines.