Senior Public Relations Manager (Remote, USA)
Job Description
Grafana Labs is looking for a Senior Manager, Public Relations to lead our efforts growing our global brand reputation. Working closely with the leadership team and cross-functionally within the content and comms team, the Senior Manager, Public Relations will be responsible for external communications, publicity, media relations, and more. This team member will develop and execute strategies to increase brand and product awareness and community engagement.Â
Responsibilities:
- Design and lead the PR strategy across all channels for our products, open source projects, launches, and company milestones.Â
- Build relationships across the org to learn and understand our company's history, mission, open source roots, and culture, in order to tell those stories externally.
- Be an integral part of the collaborative content and comms "newsroom," sharing resources, expertise, and content to execute integrated campaigns for launches, releases, and other news moments.
- Be proactive, creative, and resourceful; know how to create media opportunities by being on top of news and coverage trends.
- Plan, research, and write clear, accurate, and effective press releases.
- Develop story pitches, source media coverage, coordinate briefings and interviews, and cultivate relationships with reporters and other external contacts.
- Develop spokespeople, both execs and technical subject matter experts, for media opportunities.Â
- Establish best practices and brand standards for media engagement and help educate the organization about how to be a good brand ambassador.
- Create contributed byline pieces for our spokespeople by repurposing existing content and interviewing SMEs.
- Create and maintain our website's press page, update PR assets such as boilerplates and handouts, and manage award submissions and event calendars.
- Track and analyze earned media coverage, with an appetite for experimentation, creativity, and optimization.
- Manage our external PR agency, making sure they understand our story, projects and products, and priorities, and are effective force-multipliers for our PR efforts.
Requirements:
- At least 5 years of experience in agency or in-house public relations, particularly with enterprise technology organizations focused on observability (metrics, logs, APM, tracing), or related experience in journalism.
- Impeccable oral and written communication skills.
- Track record of securing high-level press and media coverage.
- Strong relationships with and know-how of navigating the world of reporters and influencers.
- Natural curiosity and a creative and proactive approach to PR.
- Ability to manage a variety of tasks and projects at once, both working independently and bringing together cross-functional teams.
- Experience working in a high-growth, rapidly changing environment.
- Experience working with open source projects or companies is desirable.
In the United States, the base compensation range for this role is $148,000 - $178,000. Actual compensation may vary based on level, experience, and skillset as assessed in the interview process. Benefits include equity, bonus (if applicable), and other benefits listed on our careers page.
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Date Posted
08/05/2023
Views
5
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