Senior Public Relations Specialist

At Wipfli, people count
The way you think makes you different. At Wipfli, we embrace that.
Our inclusive culture provides a space for everyone to have a voice. Our growing number of DEI resource groups celebrate diversity and champion awareness throughout Wipfli.
We're also focused on helping you achieve success with balance. From hybrid schedules and flexible time off to training programs and mental wellness initiatives, we take care of our team.
If you want to be in an environment where you can grow, feed your curiosity and make a difference, Wipfli is the place for you.
We are looking for an extraordinary PR specialist: One that is driven to succeed, sees stories in the details, loves working with a growing firm, can collaborate with a dynamic team and is passionate about sharing Wipfli's story with the world.
As the PR lead, you will work with our PR agency to help develop, coordinate and execute media relations strategies.
Responsibilities:

• Support the development and direct the execution of our firm's PR and media relations and brand strategy, working with the director of communications and leadership
• Oversee our agency relationships, help foster connections within the firm and deliver ROI reports on all PR efforts
• Managing existing media relationships, establish rapport with key media contacts, and evaluate and develop new media relationships through proactive outreach and incoming media requests
• Proactively identify trends, pitch ideas, and create engaging content to grow brand awareness in collaboration with our content team and internal communications team
• Grow reach and performance for our content through traditional and innovative media strategies
• Work with our executive strategy and communications team with respect to effective media outreach and its integration with corporate risks and opportunities
• Handle crisis communications strategies and execution if the need arises
• Support and give guidance and coaching on effective interaction with the media as needed
• Develop, coordinate, track, compile and report on KPIs among agencies and your own firmwide media metrics to measure our performance

Qualifications:

• Bachelor's degree in media relations, communications or closely related field
• Minimum of 3 years' experience in media relations or equivalent combination of education and experience
• Proven omni-channel PR experience and B2B experience in professional services
• Proficient in Microsoft Word, Excel, PowerPoint and Outlook
• Excellent communications and writing skills
• Excellent collaboration and coaching experience
• Flexible to adjust to changing marketplace and firm growth
• Able to draw out stories across a wide range of industries and services

Wipfli is an equal opportunity/affirmative action employer. All candidates will receive consideration for employment without regards to race, creed, color, religion, national origin, sex, age, marital status, sexual orientation, gender identity, veteran status, disability, or any other characteristics protected by federal, state, or local laws.
Wipfli is committed to providing reasonable accommodations for people with disabilities. If you require a reasonable accommodation to complete an application, interview, or participate in our recruiting process, please send us an email at [email protected]
Wipfli supports equal pay for equal work and values each candidate's unique experiences and skill sets. The estimated pay range for this position is: $73,000 to $98,000. Compensation within the range is determined by a variety of factors including, but not limited to, location, individuals' skills, experience, training, licensure and certifications, business needs and applicable employment laws.
Individuals may be eligible for an annual discretionary bonus, subject to participation rules and based on a variety of factors including, but not limited to, individual and Firm performance.
Wipfli cares about our associates and offers a variety of benefits to support their well-being. Highlights include 8 health plan options (both HMO & PPO plans), dental and vision coverage, opportunity to enroll in HSA with potential Firm contribution and an Employee Assistance Program. Other benefits include firm-sponsored basic life and short and long-term disability coverage, a 401(k) savings plan & profit share as well as Firm matching contribution, well-being incentive, education & certification assistance, flexible time off, family care leave, parental leave, family formation benefits, cell phone reimbursement, and travel rewards. Voluntary benefit offerings include critical illness & accident insurance, hospital indemnity insurance, legal, long-term care, pet insurance, ID theft protection, and supplemental life/AD&D. Eligibility for all benefits programs is dependent on annual hours expectation, position status/level and location. Wipfli offers flexibility for many positions to be performed remotely; please discuss your work preferences with your recruiter during the interview process.
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