Senior Public Relations Specialist

Company Description

Delta, founded in 1971, is a global leader in switching power supplies and thermal management products with a thriving portfolio of smart energy-saving systems and solutions in the fields of industrial automation, building automation, telecom power, data center infrastructure, EV charging, renewable energy, energy storage and display, to nurture the development of smart manufacturing and sustainable cities. As a world-class corporate citizen guided by its mission statement, “To provide innovative, clean and energy-efficient solutions for a better tomorrow,” Delta leverages its core competence in high-efficiency power electronics and its ESG-embedded business model to address key environmental issues, such as climate change. Delta serves customers through its sales offices, R&D centers and manufacturing facilities spread over close to 200 locations across 5 continents.

For detailed information about Delta, please visit: www.delta-emea.com

Job Description

As a Senior Public Relations Specialist, you will build powerful connections with media, government, thought leadership organizations (e.g., World Economic Forum, industry-leading associations), and key stakeholders. Secure impactful coverage and position Delta as a leader in these industries through exceptional communication, strategic thinking, and a passion for technology. 

Responsibilities:

• Media Relations:
  • Design and execute media strategies that enhance Delta's visibility across EMEA.
  • Cultivate relationships with journalists and influencers in the focus sectors, securing prominent coverage in top-tier publications.
  • Prepare spokespeople for media interviews, including developing key messages and conducting media training with professional agencies.
  • Facilitate media interviews and manage media inquiries.
  • Moderate and host press conferences, media briefings, and other events.
  • Manage press releases, media kits, and utilize tools like Cision and Meltwater to monitor and analyze impact.
  • Proactively identify media opportunities and develop story pitches.
  • Manage and collaborate with PR agencies to support media relations activities.
• Government Relations:
  • Build relationships with government officials across EMEA who influence the focus sectors.
  • Monitor legislation and regulations impacting Delta, using tools like FiscalNote.
  • Represent Delta at official meetings and events and execute advocacy campaigns.
  • Develop and maintain relationships with relevant industry bodies and trade associations.
• Stakeholder Engagement:
  • Foster relationships with NGOs, NPOs, industry associations (e.g., VDA, AVERE), and thought leadership organizations (e.g., World Economic Forum) in the focus sectors.
  • Identify collaboration opportunities and manage stakeholder communications.
  • Plan and execute stakeholder engagement events and activities.
• Content Creation:
  • Craft compelling press releases, by-line articles, success stories, speeches, presentations highlighting Delta's solutions.
  • Develop narratives and messaging that resonate with target audiences.
  • Contribute to the development of Delta's overall communication strategy.
• Crisis Communications:
  • Assist in developing and executing crisis communication plans and manage media inquiries.
  • Monitor social media and online platforms for potential reputational issues.

Qualifications

• Bachelor’s or Master's degree in public relations, Communications, Journalism, or a related field.
• Min. 3 years of public relations experience
• Proven track record of securing impactful media coverage and increasing brand awareness.
• Strong relationships with journalists, government officials, and relevant organizations within the focus industries.
• Fluent English speaking is a must; German speaking is preferred.
• Excellent writing skills, with proven ability to create press releases, by-line articles, success stories, and other compelling content.
• Strong presentation and public speaking skills for moderating press conferences and events.
• Excellent verbal communication, organizational, and problem-solving skills.
• Proven ability to work effectively in a multicultural team environment.
• Demonstrated ability to excel at cross-department collaboration.
• Proficiency in Microsoft Office Suite.
• Experience managing and collaborating with PR agencies.
• Experience with social media monitoring tools (e.g. LinkedIn)
• Familiarity with industry-specific terminology (e.g., EV charging, smart grid, industrial automation).