Senior Regional Marketing Manager

Our Opportunity

Join us as the Lead Regional Marketing Manager for Northern Europe, overseeing our UKI, Benelux, and Nordic EMEA regions. You'll spearhead the creation, execution, and optimization of exceptional regional marketing initiatives to drive our growth in this dynamic market.

You’ll Spend Your Time:

• Interacting with Sales: Serve as the primary liaison between marketing and sales teams, ensuring alignment on lead generation and pipeline development strategies.
• Collaborating Across Departments: Engage closely with teams from various departments to coordinate and execute multidisciplinary marketing activities, fostering alignment and maximizing impact.
• Partnering with Technology and Channel Partners: Forge strong partnerships with technology and channel partners to leverage resources and expertise in crafting effective marketing campaigns and initiatives.
• Planning and Executing Diverse Campaigns: Develop strategic plans for virtual, hybrid, and live format campaigns, including Snyk-initiated and external vendor collaborations, channel and partner activities, third-party conferences, customer-specific programs, and account-based marketing efforts.
• Webinar Management A-to-Z: Drive webinar initiatives from topic ideation to post-production activities, collaborating closely with content specialists.
• Localisation & Regionalisation: Ensure campaign relevance by incorporating local stories, trends, and themes.
• Planning, Budgeting, and Measuring ROI: Own campaign planning, budgeting, goal setting, and performance tracking to ensure alignment with lead and pipeline generation objectives.
• Ideating: Contribute to the continuous improvement of our marketing efforts by generating and implementing innovative ideas.

What You’ll Need:

• 6+ years of experience in B2B regional marketing in Northern Europe.
• Experience collaborating with channel and technology partners.
• Fluency in English, both written and spoken
• Proven ability to support and accelerate sales teams, driving towards revenue goals.
• Strong analytical skills, with experience in data-driven decision-making and campaign analysis.
• Proficiency in multitasking in a fast-paced environment, both autonomously and within a team.
• Proficiency in marketing automation and CRM tools such as Salesforce, Looker, EventBrite, Marketo, Eloqua, etc.
• Confidence in customer-facing communications.
• Passion for experimentation and process optimization to enhance impact.
• Hands-on approach, curiosity, and enthusiasm for exploring new domains and technologies.
• Thrives in fast-paced and highly engaging work environments.

We’d be Lucky if You: 

• Bring additional experience or expertise that enhances our marketing efforts.
• Have experience at a global cybersecurity company.
• Are proficient in additional languages, particularly those spoken in the Northern European region such as Dutch, Finnish or Swedish.

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