Senior Regional Marketing Manager at ActiveCampaign

Senior Regional Marketing Manager

Company

ActiveCampaign

Location

Brazil

Type

Full Time

Job Description

ActiveCampaign is looking for a Senior Regional Marketing Manager to lead marketing efforts in Brazil. As marketing lead in Brazil, you’ll be responsible for expanding brand awareness and sales pipeline, as well as informing the company’s go-to-market based on your knowledge of the region.

What your day could consist of:

Develop and execute a regional marketing strategy that aligns with ActiveCampaign's overall marketing goals, considering the unique needs of the Brazilian market

Develop and execute regional campaigns that span across channels, including conferences, local events, and influencer marketing

Manage all aspects of the marketing budget for Brazil, including digital marketing campaigns, events, and content creation

Oversee lead generation in region, working with the sales team to increase pipeline and build a strong funnel from lead to conversion

Be part of ActiveCampaign’s on-the-ground presence at events in Brazil

Generally use your knowledge of the region to adapt ActiveCampaign’s marketing in Brazil, from improving existing programs to proposing new ones

What is needed:

Minimum 8+ years of experience in B2B marketing, preferably with a focus on SaaS companies and demand generation

Proven track record of developing and executing successful marketing campaigns from scratch

Understanding of the Brazilian business landscape and marketing trends

Strong understanding of event marketing and demand generation

Experience with marketing automation platforms is a plus

Fluency in Portuguese and English

Strong analytical and problem-solving skills

Excellent communication and interpersonal skills

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