Senior Research Manager (FTC)

This is Fixed Term Contract Role for 12 months as Senior Research Manager.

Team and Responsibilities

Experienced market research professional who can utilize their research and account management skills to work directly with end clients as well as both senior executives and junior staff at YouGov. You will typically serve as a point person as you conduct multiple connected and custom projects for clients across industries. You will play a critical role in ensuring success with clients in ways that grow and extend YouGov’s business in India.

What will I be doing day to day?

• Act as a responsive and trusted advisor/consultant to clients in the context of research projects, and generate strong client relationships and delivery skills that lead to repeat business from current clients or extensions of them, ideally leading to projects and relationships to primarily call “your own.
• Design and write connected and custom research reports with actionable insights and recommendations and present findings to our clients.
• Work closely with clients, senior executives, and internal departments / functions to manage project and overall client book of business outcomes.
• Assist in supervision and training of direct staff

What do I need to bring with me?

• Extensive experience (minimum 8+ years) conducting custom, primary market research projects, with majority of that experience on the supplier/vendor side
• Specific expertise and interest in BFSI, with additional background in and/or interest in technology clients (primarily consumer, but B2B also good) a key plus
• Diverse knowledge of a wide variety of research techniques across a wide range of clients, business needs, and contexts including new product development, concept testing, segmentation, pricing, branding, portfolio optimization, messaging, positioning, market opportunity assessment, market sizing, brand health drivers, continual tracking initiatives, etc.
• Knowledge of and history with stats, including the application of more advanced approaches and methods such as segmentation techniques, driver modeling techniques, discrete choice / conjoint / choice-based techniques, MaxDiff, CHAID / tree diagrams, etc. (requires ability to understand application and business interpretation, not necessarily ability to crunch or model the numbers, which is typically handled by marketing science-focused staff)
• Proven ability to independently develop/write complex, multi-audience and multi-topic quantitative surveys, to fully address and operationalize client business questions, needs, objectives, and hypotheses
• Proven ability to independently write complex, slides-based (PPT, Google Slides) research reports focused on business question insights and implications, narrative-driven synthesis, and story-telling through data visualizations, graphics, infographics, and insights-driven headlines
• Proven ability to manage and supervise other junior researchers, operations functions, and marketing sciences staff on projects, including assistance in training and supervision
• Proven ability to drive repeat business, in the context of client satisfaction and relationship growth/development
• Strong experience with Word/Docs, Excel/Sheets, PowerPoint/Slides, SPSS
• Effective writing, time management, multitasking, communication, problem solving, and interpersonal skills