Senior Sales Strategy Manager

Strong brands. Innovative products. And a unique team! This is the Husqvarna Group, the world’s largest producer of outdoor power products for forestry, lawn and garden, and construction. Join us and use your creative ideas and enthusiasm to further advance our premium brands such as Husqvarna and Gardena. In exchange we will offer you the exceptional opportunity to develop our product portfolio, our company and, above all, your career. Discover the Husqvarna Group, achieve great results and experience a promising future. 

About the Job

We are seeking a highly motivated and experienced Senior Manager Multi-Channel Development to join our European Business Unit of the Husqvarna Forest & Garden (HFG) Division. This role will be responsible for developing and orchestrating commercial tools and frameworks that enable an effective multi-channel sales strategy.

Summary of responsibilities

• Create, define, implement and control our multi-channel strategies to ensure that HFG distribution channels & networks operate synergistically and with minimum channel conflict, i.e.:
  • Developing legal and commercial frameworks to balance our channel mix
  • Implementing frameworks to govern multi-national channels/accounts
  • Securing launch excellence across channels
  • Ownership in the sales function for product-to-channel allocation
• Establish multi-channel performance management
  • Monitoring and optimizing performance of all channels; defining set of channel KPIs and developing Channel Analytics BI dashboard
  • Collaborate with European channel owners (e-com, marketplaces, retail, Pro, etc.) to ensure channel performance
• Lead the annual multi-channel commercial planning process, i.e.:
  • including volume, product mix, channel mix, pricing, promotions assortment and trade investment
  • liaising effectively with stakeholders, especially regional/country teams
• Support central gross-to-net management to ensure channel profitability, i.e.:
  • implementing effective multi-channel profitability monitoring tools
  • evaluating of pan-European promotions incl. follow-up activities
• Collaborate with Marketing and local teams to steer annual channel investments and coordinate co-investment models with partners
• Collaborate with other functions to ensure an aligned annual operating plan with revenue, margin and share objectives

The ideal candidate can demonstrate:

• Masters’ degree in B.A., Economics, Marketing or a related field
• Several years of experience in a sales strategy, sales business partner (or similar) role, working with a multi-channel sales strategy, preferably for a consumer durables brand
• Proven track record in commercial management, sales channel management/controlling, revenue management, financial controlling
• Relevant experience with contractual sales frameworks, sales trade terms and incentive schemes
• Relevant experience with characteristics of Husqvarna’s sales channels
• Ideally international background with deep cross-cultural understanding and ability to ignite cross-functional and/or international teams
• Strategic thinking as well as pragmatic action – and knows when to apply it
• Strong sense of ownership coupled with a "hands on" mentality
• Strong analytical skills incl. advanced proficiency in Excel, other data analysis tools and data visualization
• Excellent written, verbal communication skills in English at all levels
• Ability to travel within European region as required (max. 25% of time)

The future: 

Experience a dynamic and challenging environment. Bring your enthusiasm for innovation to a company that is simply different. And which - in addition to an open, team-oriented atmosphere - also has a lot to offer you in terms of your career! 

Last date to apply:

We are continuously accepting applications