Senior Salesforce Marketing Administrator

We are looking for a talented and experienced Senior Salesforce Marketing Administrator to join our team. This role is pivotal in enhancing our Salesforce Marketing Cloud and Pardot capabilities, driving innovative marketing campaigns and exceptional customer experiences.

The anticipated salary range for candidates who will work in Calabasas, CA is $120,000 to $130,000. This role is designated to be in office full-time at our Corporate headquarters in Calabasas, CA. This role is intended to be Exempt.

Key Responsibilities:

• Salesforce Marketing Cloud & Pardot Expertise: Manage and optimize the use of Salesforce Marketing Cloud and Pardot. Keep updated with new features and apply best practices to improve our marketing automation and customer engagement strategies.
• Marketing Cloud Email Personalization: Design, implement and troubleshoot basic AMPscript for content personalization in emails. Set up emails to use Dynamic Content and personalized journeys. Create A/B testing for personalization effectiveness.
• Client Data Segmentation: Manage the implementation of a client and property taxonomy to facilitate the segmentation of email recipients with greater efficiency and effectiveness.
• Interactive Email Elements: Incorporate interactive elements in personalized emails using Marketing Cloud and Salesforce to improve engagement and the customer experience.
• Sophisticated Client Journeys: Craft and oversee intricate client journeys, ensuring a personalized and seamless experience across various channels. Analyze customer interactions to refine these journeys continuously.
• Campaign Development and Execution: Lead the creation and management of diverse marketing campaigns across channels like email, social media, and digital platforms. Ensure they align with the broader marketing strategies and business goals.
• Landing Page & Email Optimization: Design and implement high-conversion landing pages and email templates using HTML and CSS. Apply A/B testing and conversion rate optimization techniques to maximize effectiveness.
• Email Deliverability Management: Oversee email deliverability, implementing strategies to maintain high open and click-through rates. Address any deliverability issues promptly and effectively.
• Data Analysis & Advanced Reporting: Utilize analytics tools to evaluate campaign performance, providing insights and recommendations for improvement. Create comprehensive reports to track ROI and key performance indicators.
• Social Media Integration: Manage the integration of social media platforms with Salesforce Marketing Cloud and Pardot. Develop strategies to enhance social media engagement and track social media campaign effectiveness.
• Team Collaboration & Skill Development: Collaborate with marketing, sales, and IT teams. Provide mentorship and training on Salesforce Marketing Cloud and Pardot functionalities to enhance team competencies.

Qualifications:

• Bachelor's degree in marketing, Business, Computer Science, or related field.
• 5+ years of experience in marketing automation, with in-depth knowledge of Salesforce Marketing Cloud and Pardot.
• General Knowledge of AMPscript, Subscriber Data and Data Extensions.
• Advanced skills in HTML and CSS for email and landing page design.
• Proven track record in customer journey mapping and email marketing strategies.
• Expertise in data analytics and reporting.
• Strong problem-solving abilities in a dynamic, fast-paced environment.
• Excellent communication and collaboration skills.

Preferred Qualifications:

• Salesforce Marketing Cloud and/or Pardot certifications.
• Proficiency in integrating and leveraging social media within marketing campaigns.
• Familiarity with GDPR and other compliance regulations.

• Competitive salary and benefits.
• Dynamic, innovative work environment.
• Opportunities for professional growth and development.

Our mission is to help our clients create and preserve wealth by providing the best real estate investment sales, financing, research, and advisory services available.

Founded in 1971, Marcus & Millichap (NYSE: MMI) is a leading commercial real estate brokerage firm focusing exclusively on investment sales, financing, research, and advisory services, with nearly 2,000 investment sales and financing professionals in 80+ offices throughout the United States and Canada.

Marcus & Millichap closes more transactions than any other real estate investment brokerage firm in the nation. In 2022, the firm closed 12,272 transactions with a sales volume of approximately $86.3 billion.

The firm has perfected a powerful property marketing system that integrates broker specialization by property type and market area; the industry’s most comprehensive investment research; a long-standing culture of information sharing; relationships with the largest pool of qualified investors; and state-of-the-art technology that matches buyers and sellers.

Marcus & Millichap provides equal employment opportunities to all employees and applicants for employment without discrimination with regard to race, religious belief (including dress or grooming practices), color, sex, sex stereotype, pregnancy, childbirth or related medical conditions (including breast feeding), age, national origin, ancestry, sexual orientation, gender identification and expression, transgender status, physical or mental disability, medical condition, genetic characteristics, genetic information, family care, marital status, enrollment in any public assistance program, status as military, a veteran or qualified disabled veteran, status as an unpaid intern or volunteer, or any other classification protected by law. We also prohibit discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. In addition to federal law requirements, Marcus & Millichap complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.