Senior Search Strategist

As a Senior Search Strategist, you’ll work as part of an integrated SEO/SEM team to develop holistic search strategy. You understand that today’s user experience begins at the search results, and that search marketing is at the core of a customer-centric digital strategy.

In this role, you’ll use search insights to craft data-driven digital strategies that demonstrate a deep understanding of our clients’ overall businesses. You’ll also identify and spearhead initiatives to drive search performance through content strategy, user experience, and a strong technical foundation. You’ll collaborate across multiple disciplines, present data-driven insights and performance reporting to clients.

You Will:

• Use search data (in conjunction with other research sources) to understand user intent, drive content strategies, and identify business opportunities for clients
• Define success metrics and translate SEO results to business objectives
• Pitch and implement new search projects and service offerings
• Collaborate with multidisciplinary teams to incorporate SEO strategies and best practices
• Deliver actionable insights to clients through insightful, visually compelling reports (including implications and strategic recommendations)
• Optimize across multiple social and search channels (e.g. YouTube) to maximize brand and content visibility
• Conduct regular SEO audits and competitive analyses
• Effectively convey SEO concepts, strategies, and success stories to both clients and colleagues in a concise and easy-to-understand manner
• Develop frameworks and processes to systematically track and improve search performance
• Advise on technical website development to maximize search indexability and visibility, including JavaScript SEO and accessibility considerations
• Define search-driven guidelines and requirements for page content, copy, page speed, accessibility, indexability, structured markup, site architecture, URL structure, page titles, meta descriptions, headings, anchor text, internal linking, site maps, etc.
• Monitor, analyze, and report on search results and performance to both internal and external stakeholders
• Keep current with the latest digital trends to identify potential applications for clients like speed, voice search, AI, machine learning automation, omnichannel search optimization, and more

You Have:

• 5+ years of search experience, ideally with large brands 
• Strong presentation and data storytelling skills, with an emphasis on crafting compelling visual stories in slide format
• Demonstrated achievements in systematically improving search performance that translated into traffic and conversion growth
• Strong analytics skills, and experience with analytics and data visualization tools like Google Analytics, Google Data Studio, Adobe Analytics, Google Search Console, etc.
• Experience with third-party SEO/SEM technologies and tools, like SEMrush, Ahrefs, ScreamingFrog, etc.
• Strong content strategy skills, ideally with experience in data-driven content creation
• Excellent business acumen, results-orientation and written communication skills
• Strong Excel skills, including pivot tables, vlook-ups, and comfort working with large data sets.
• Strong understanding of technical SEO and the web development process, including a working knowledge of JavaScript and relevant frameworks

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible!  Our new hires & employees are the future of our organization, and we want to set you up for long-term success.  In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.  The ask stems from our want to:

Strengthen opportunity for continuous learning

Improve collaboration and team relationships.

Increase employee engagement

This hybrid model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM.  We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.