Senior SEM Analyst

Senior SEM Analyst  | Tripadvisor

About Tripadvisor 

We believe that we are better together, and at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people-powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, and experiences, so we can collectively revolutionize travel and together find the good out there.

We are a world class SEM team that focuses on managing large scale marketing campaigns across all areas of travel, worldwide. Our team focuses on how we test, learn, and optimize at scale. This role will be focused on working with engineering, other analysts, and data science to drive incremental profit, lead continuous experimentation, and achieve operational excellence in our SEM programs.

Job Location: U.S. Virtual

This role is a remote position in the United States. Occasional travel to company offices as necessary.

What You’ll Do

This is your chance to join an iconic travel brand, working as part of our hugely successful Search Engine Marketing team. You will be an active member of an industry leading cross disciplinary team of engineers, data scientists and analysts operating one of the world’s large paid search programs. We have a very data driven approach to SEM with the aim to automate wherever possible. Our company ethos is speed wins and innovation is intrinsic to our continued efforts.

This is a unique opportunity for a smart, data savvy search marketing professional to step up to the next level in their career. 

• Manage large multinational marketing campaigns

• Identifying SEM growth opportunities

• Analyze marketing data to identify actionable insights

• Work collaboratively with data scientists and engineers to improve tools and processes

• Improve and optimize our landing pages to maximize conversion

• Stay abreast of the latest developments in SEM

• Design and analyze tests

• Write compelling adverts

Skills & Experience 

• Knowledge in Search Engine Marketing platforms. Including Google Ads and Microsoft Ads among others

• 3+ years of SEM experience required

• Excellent data analysis skills

• Innovate and show thought leadership in SEM

• Be a problem solver – able to analyze large amounts of data and produce actionable insight

• Results driven – work to and be motivated by revenue targets

• Highly organized and a self-starter

• Enjoy working alongside engineers to develop solutions to business problems

• Strong communication skills both verbally and in presenting data

• Subject matter expertise in Search Engine Marketing platforms

• Experience working on SEM at scale – ideally multiple accounts and a global reach

• Experience in running and interpreting tests – for example A/B, multi-variate, and synthetic control testing across various levers of SEM

• Quantitative background demonstrated through previous work experience or past degree

• High level of proficiency in Microsoft Excel

• Prior knowledge of SQL

• Advantageous to have exposure to a programming language

What We Offer 

• Flexible activity-based working fostered collaboration and productivity
• Inclusive global travelers community welcoming diverse perspectives
• Competitive salary package including performance bonuses and equity plan
• Development programs, managerial courses, and learning series
• Health insurance covers medical, dental, and vision for families (varies by country)
• Lifestyle Reimbursement Benefit for personal travel, and physical, mental, and financial wellness
• Several paid time off programs, including time to bond with new children and care for family members. Paid public holidays, and year-end office shutdown
• Employee assistance program for short-term counseling and free Calm app subscription
• State-of-the-art offices: dining, coffee points, and leisure areas

The salary range for this role is $90,000 to $100,000. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range. An employee’s pay position within the wage range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, sales or revenue-based metrics, and business or organizational needs. This compensation range may also be modified in the future

If you need a reasonable accommodation or support during the application or the recruiting process due to a medical condition or disability, please reach out to your individual recruiter or send an email to [email protected] and let us know the nature of your request . Please include the job requisition number in your message.

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