Senior SEO Analyst

ABOUT THE ROLE AND OUR TEAM:

The Knot Worldwide is in search of a Senior SEO Analyst who will be responsible for ensuring continued health and growth of our organic search rankings and traffic for our US brands, The Knot and WeddingWire US. This is a new role to the Growth & Acquisition Marketing team, and reports directly to the Director of SEO, U.S. The position will manage all facets of SEO including site structure, internal and external linking strategies, competitive analysis and keyword optimization. Over time, this role will take on additional responsibilities as it relates to other TKWW brands.

RESPONSIBILITIES:

Working with The Knot and WeddingWire product management, the role will develop and execute on-page and off-page SEO strategy across both business units through these activities:

• Develop new SEO strategies and tactics based on extensive analysis of our vast datasets
• Create reports to support SEO requests, tests, forecasting, etc. 
• Research and implement global SEO keyword strategies for key web properties, advancing keyword rankings in Google and other search engines.
• Track organic rankings and traffic to key site sections by measuring keyword positions, search volume, and overall site visibility and ranking using Google Analytics and SEO tools
• Conduct SEO content and site structure audits.
• Help advance technical SEO best practices ranging from XML Sitemaps, page speed, crawl/server errors, Core Web Vitals, link analysis and clean-up, redirect implementation, and more.
• Provide daily and monthly reporting of traffic performance and keyword rankings, and provide data-informed recommendations.
• Collaborate with product teams on SEO UAT and post release monitoring. 
• Maintain understanding of Google algorithm changes in order to quickly understand implications for the business and identify necessary changes to maintain growth.

SUCCESSFUL SENIOR SEO ANALYST CANDIDATES HAVE:

• 5+ years experience in an SEO role with a focus on keyword research, content, and SEO best practices.
• 5+ years direct experience developing comprehensive SEO strategies and performance-focused website content (editorial content for online media and lifestyles brands a big plus), accounting for search volume, user intent, content categories, business units, competitive landscape, and more.
• Demonstrated analytical skills, attention to detail, and quality assurance.
• Strong organizational, communication, written and analytical skills.
• Expert in Google Search Console and technical SEO requirements.
• Experience with web analytics programs (Google Analytics preferred) and SEO applications (Conductor Searchlight, DeepCrawl, Ahrefs, Moz, SEMrush, e.g.)
• Google Analytics certification is a plus.
• Understanding of basic HTML, CSS, SQL, Python, JavaScript, and code structure as it relates to SEO.
• Experience growing highly complex and large scale websites and working collaboratively with stakeholders to set priorities, monitor progress, and make data-informed recommendations.
• Ability to speak extensively about rel=canonical, 301/302 redirects, dynamic URLs, no follow tags, robots.txt, duplicate content.
• Ability and eagerness to effectively balance ad-hoc daily requests with big-picture strategic work.
• Experience managing a product catalog or services directory sites.
• Bachelor's Degree in Computer Science, Marketing, Statistics or related field.

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