Senior SEO Analyst

Discovery Education is looking for a Senior SEO Analyst to join our team. This role will focus on SEO for certain K-12 educational products owned by Discovery Education and sold directly to parents.

We are looking for candidates who can work a hybrid schedule, splitting their time between our Charlotte, NC Headquarters and remote work.

What You Will Do

The Senior SEO Analyst will develop and execute SEO strategies focused on growing and converting qualified traffic to Discovery Education owned websites from organic search. This is a new role supporting a new initiative at Discovery Education and the Senior SEO Analyst will have opportunity to build the SEO program from the ground up. To be successful in this role you'll need strong technical SEO skills, a thorough understanding of effective content strategies and the ability to collaborate across product, engineering and creative teams to ensure the successful integration of the SEO strategy.

Responsibilities:

• Build the strategy and roadmap from the ground up.
• Collaborate with Product, Engineering, Designers and Content developers to create and implement SEO strategy.
• Leverage analytics to identify and prioritize keyword opportunities that drive high intent/value organic search traffic.
• Lead content creation efforts to support improvement in rankings for important keywords.
• Create and manage offsite/outreach efforts to improve domain authority.
• Ensure a high degree of technical optimization on our site(s) including but not limited to page speed, schema, and information architecture.
• Create robust reporting that highlights SEO progress, opportunity, and business impact.
• Monitor algorithm updates and make changes to remain relevant and competitive in organic search.
• Stay current with trends in SEO and educate the organization on what it takes to win in our space.

Requirements

• You have a passion for education and the DE mission.
• You are willing to wear many hats and be a team player in a fast-paced environment.
• You're a self-starter with the ability to prioritize and determine what needs to happen now vs what can be done later.
• You can share real world examples of SEO projects that you have worked on that resulted in organic traffic growth.
• You're fluent in SEO KPIs and effective in communicating SEO progress to other teams.
• Strong analytical ability and comfort working with data to uncover opportunities.
• Familiarity with SEO tools including Ahrefs, SEMRush, SEO Clarity, MOZ and Screaming Frog.
• Hands on experience with data and reporting tools including Excel, Google Analytics and Data Studio, Google Search Console and other tools.
• Demonstrated experience working with product, engineering, and design teams.
• 3+ years of experience in SEO with an agency or an in-house role.
• Legal right to work in the United States.

Benefits

• Flexible PTO.
• Paid holidays include Thanksgiving, Christmas, and New Year's Eve.
• Generous parental leave.
• Annual education and professional development dollars.
• Major medical, vision, and dental (multiple choices).
• Summer hours and company recharge days.
• Company-paid life insurance and short- and long-term disability.
• Pet insurance.
• Company paid volunteer hours.

Discovery Education is an equal opportunity employer. Discovery Education is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the diverse and culturally rich communities that we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status or disabled status or, genetic information.