Senior Services Marketing Manager- Professional Services

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

We are looking for a Senior Services Marketing Manager, who will develop, drive, and optimize marketing programs that deliver the required pipeline for our Professional Services business.

This person will be a key member of our growing team, influencing the success of both Adobe solutions and services, and working cross-functionally to drive vital marketing activities and services strategies. Our environment is dynamic, outcome driven, and highly collaborative. As the Demand Generation Marketing Manager, you will possess an understanding of the challenges - and opportunities - customers encounter when deploying Adobe solutions, actively participate in the development and execution of marketing programs to enable effective selling, and align services positioning with industry trends and product advancements!

What you'll Do

Strategy

Establish annual marketing plans that achieve the new business targets. Provide counsel and insights to the shared resources on the design of marketing initiatives. Align with the license marketing teams and Professional Services teams to deliver outstanding experiences to the target account set, while developing a deep understanding of customers, industry-specific needs, business environments and Adobe solutions.

Planning

Establish annual and quarterly plans that deliver account level and sector level sales pipeline targets that achieve targets. Collaborate with the global marketing organizations to build campaign themes that support the solution messaging to reach the audience segments your campaign targets. Implementing innovative marketing approaches to improve return on marketing spend will be meaningful to success.

Brand Leadership

Position Adobe as a leader in helping businesses become experience led in your target accounts. Bring the One Adobe story to market across all marketing touch points and be a change leader, driving a unified cross-cloud approach in marketing strategies.

Campaign Excellence

Develop a forward-thinking, demand-generating marketing campaign calendar and work with global and regional partners to develop campaign briefs. Handle campaigns from beginning to end by communicating frequently with the team; meeting deadlines and priorities; and foreseeing/advancing speed.

Partner with the creative services team to develop/modify campaign concepts, messaging, and campaign deliverables for the campaign and supporting programs. Work together with the Digital and Marketing Communication Insights teams to monitor results and mix-shift campaign execution.

Coordinate with digital and field marketing teams to deliver on an integrated demand plan that includes both globally and locally executed programs. Coordinate with the Corporate Communications teams to time campaigns appropriately for effective go to market launches.

Regularly update management on campaign plans, progress, program deliverables, and the campaign performance.

Drive Innovation

Introduce new marketing approaches, processes and optimization techniques to better connect with customers in relevant ways and thereby achieve results.

What you need to succeed

• 5+ years' experience in Enterprise Marketing, preferably in the technology, software or consulting industry (knowledge of Adobe products preferred)
• Capable of working with virtual teams
• A degree in the field of Business, Communications, Marketing, or related
• Experience in field marketing and implementing integrated campaigns across multiple locations
• Ability to work in a fast-paced and highly complex environment
• Outstanding project management skills
• Outstanding interpersonal communication and experience working across matrix organizations
• Excellent communication skills, both verbal and written
• Resourcefulness and ability to anticipate issues and work through them, proactive nature
• Great follow through and attention to detail
• Ability to thrive in a very fast-paced and ever-changing environment
• Sound analytical skills - ability to use marketing metrics to develop and drive successful campaigns

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $100,100 -- $200,200 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.