Job Description
- Support developing and implementing comprehensive social media strategy, ensuring alignment with brand objectives and audience targets, on the B2B and B2C sides of our business. Brainstorm new, unique ideas and direction for social content and marketing campaigns.
- Manage social media calendar & ensure alignment across team and consistency in GTM strategies. Develop GTM calendars for all key brand activations, product launches, author launches, new releases and other business needs.
- Concept, develop, produce and edit engaging content that resonates with our audiences, staying ahead of trends and features to ensure relevancy. Able to create content individually, source and brief other creators for content, and partner with our internal creative team.
- Oversee day-to-day management of all channels including content scheduling, monitoring, engagement.
- Implement strategies to engage with and grow our community, ensuring an integrated approach across channels. Oversee community manager, supporting them in responding to comments, collaborating with creators, participating in relevant trends
- Partner with paid teams on influencer management and key partnership ideation.Ā Ā
- Provide regular reports on performance across social platforms and campaigns, building out insights and learnings to be shared across the organization. Develop a framework for measurement that allows for diagnostic metrics and working towards higher level KPIs
- 5+ years of experience successfully managing social media for an established brand or at a social-first agency
- A passion for books, content and the written / spoken word in cultureĀ
- Expert knowledge of consumer-focused entertainment-based platforms - Instagram, TikTok, YouTube - and more industry-focused platforms - LinkedIn, Facebook,X.
- Proven knowledge of third party social media platforms such as Sprout Social, Planoly, Later etc
- Content creation experience such as video creation and editing, photo editing, etc for use on socialĀ
- Connected to creators and experienced in working with influencers across tiers and audience sizesĀ Ā
- Experience working cross functionally across teams in a fast-moving environmentĀ
- Able to manage contributors and 1-2 directs across channels
Date Posted
05/16/2024
Views
38
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