Senior Social Media Manager (Remote, USA)

Grafana Labs is looking for a creative and community-centric social media manager to be the voice of Grafana Labs across our official company-branded social media profiles. As a key part of our Content & Communications team, you will have the opportunity to develop and execute a social media strategy that engages our global user community, supports our talent branding efforts, and plays a crucial role on all company announcements. The ideal candidate is resourceful, collaborative, and passionate about brand building and growing communities, with the ability to context switch between being a social media content creator, analyst, and consultant. This role will work cross-functionally with many different teams within the organization to produce content for a consistent social media publishing cadence that spotlights our products, open source contributions, events, programs, user success, education offerings, and company culture. 

• Manage the social media publishing calendar in close coordination with the Content & Comms team to keep our community informed, grow our brand, and support key go-to-market initiatives.
• Monitor social media channels on a daily basis for user feedback, community successes, and community sentiment that would be helpful to the appropriate internal company stakeholders.
• Be part of an integrated newsroom-like operation, alongside Content and PR, to share resources and create holistic campaigns around product launches, OSS releases, events, and more.
• Write and edit posts for company-branded social media accounts and employee social media sharing recommendations. You will develop an internal social media style guide to refine our brand voice across channels.  
• Produce a monthly analysis of social media activity, growth, sentiment, and popular conversations in the community; and results and learnings from new initiatives and experiments.
• Experiment with new types of content and social media platform features.
• Launch and grow new company profiles on key platforms where we currently do not have an official presence and where our audience can be found.
• Point social media users with questions to the appropriate place to get more information or help. While this is not a technical support role, we want to make sure our open source users and customers know the appropriate place to look to get help. 
• Work with our design team on creating social media assets that reinforce our visual branding and support social media campaign efforts.
• Partner with our recruiting team on talent branding initiatives.
• Be the go-to resource for the company on social media trends and best practices. 

• 5+ years of experience as Social Media Manager for a technology brand with a global audience 
• Hands-on experience managing corporate social media accounts on major social media platforms such as Twitter, LinkedIn, Facebook, Instagram, Reddit, and TikTok
• A track record of success in producing social media campaigns that grow followers, engagement, and social media referral traffic
• Experience planning and implementing a social media strategy from the ground up 
• Familiarity with administrating and using social media management tools such as Sprout, Sprinklr, Hootsuite, or similar
• Great interpersonal and communication skills
• Critical thinking and problem-solving skills
• Thrives in a high-speed, fluid environment
• Comfortable working on a fully distributed team
• A good attitude and a sense of humor–be ready to bring the fun! 

• Experience writing for personas such as devops engineers, open source enthusiasts, observability experts, SREs, sysadmins, cloud architects, network engineers, or software developers 
• Some video editing or graphic design skills 
• Ability to produce amazing memes 
• Experience with Google Analytics or similar web analytics software