Job Description
You’ll be joining the smart and supportive Social Media Team that is charged with creating experiences that attract and retain new customers to OKX.
Our growing social media team drives various global brand awareness initiatives and manages product marketing initiatives to acquire and retain customers. In addition to engaging with customers through social media, the social team promotes other aspects of the business through social content.
You'll partner closely with Affiliate, Product Marketing, Engineering, Partnership, Content teams to create world-class influencer content. You are part project manager, part creative genius. Additionally, you’lll assist with a variety of social media initiatives to grow the business and position OKX as a cultural zeitgeist.
- Collaborate with social media team to integrate influencer marketing campaigns with broader marketing/social media efforts
- Collaborate with affiliate team and KOLs on a daily basis to get content rolled outÂ
- Develop briefs for influencers to create contentÂ
- Review content developed by influencers to ensure it aligns with our brand voice and strategic messagingÂ
- Develop a strong understanding of OKX’s products, features and brand efforts to effectively communicate with and support influencersÂ
- Evaluate campaign ROI and efficiency metrics to identify growth opportunities
- Monitor and analyze influencer marketing metrics to identify trends and opportunities for improvement Â
- Identify new opportunities for collaborating with established influencers and come up with innovative ways to approach influencer campaigns.
- Develop a community engagement strategy and engage back with influencers around the worldÂ
- Generate and present reports on campaign performance
- Solid experience in social media
- Thorough understanding of current social media and influencer marketing trendsÂ
- Prior experience leading influencer marketing campaignsÂ
- Emotionally intelligent
- Leadership qualities - be able to prioritize right and align expectations effectivelyÂ
- Ability and acumen to marry creativity with dataÂ
- Learner mindsetÂ
- Ownership mentalityÂ
- Close the loop on a task before proceeding to the next oneÂ
- Efficient project management
- Influencer marketing experienceÂ
- Understanding, experience and/or interest in crypto
- Photography and video editing skills
- Competitive total compensation
- Comprehensive insurance coverage for employees and their dependants
- More that we love to tell you along the process!
Date Posted
05/11/2023
Views
9
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