Senior Software Engineer - Frontend - Growth Insights

Building the Future of Crypto

Our Krakenites are a world-class team with crypto conviction united by our desire to discover and unlock the potential of crypto and blockchain technology.

What makes us different?

Kraken is a mission-focused company rooted in crypto values. As a Krakenite you’ll join us on our mission to accelerate the global adoption of crypto so that everyone can achieve financial freedom and inclusion. For over a decade Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.

Before you apply please read the Kraken Culture page to learn more about our internal culture values and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here .

As a fully remote company we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders institutions and newcomers to the space. Kraken is committed to industry-leading security crypto education and world-class client support through our products like Kraken Pro Desktop Wallet and Kraken Futures .

Become a Krakenite and build the future of crypto!

Proof of work

The team

The Growth Insights team is responsible for building a scalable well-integrated and governed analytics ecosystem that enables Kraken’s Growth and Platform teams to make data-driven decisions with confidence. Our mission is to ensure that marketing product and business analytics data is accurate reliable and actionable allowing us to optimize attribution performance tracking and user interactions across our ecosystem.

We collaborate closely with Engineering Product Marketing and Data teams to audit enhance and streamline event tracking improve attribution accuracy and optimize our MarTech stack. Our work ensures that analytics tracking is transparent maintainable and aligned with best practices while enabling other teams to confidently make data-driven improvements to Kraken’s user experience.

As a Frontend Engineer on the Growth Insights team you will be the driving force behind our analytics tracking attribution models and event data governance. You will play a key role in optimizing how data flows through our extensive MarTech infrastructure ensuring we capture process and report on key user interactions marketing performance and A/B tests with accuracy and reliability.

The opportunity

• Develop and maintain shared libraries and best practices for event tracking across multiple codebases ensuring consistency reducing duplication and enabling high-quality data collection across Kraken’s frontend platforms

• Ensure data quality and consistency by building robust validation monitoring and alerting systems that detect and prevent data issues proactively

• Document and evangelize best practices for analytics implementation creating a clear and accessible knowledge base for engineers and analysts

• Collaborate with Data Engineering and Analytics to ensure event data is aligned with our source of truth and supports reliable decision-making

• Continuously optimize our MarTech stack evaluating and integrating tools that enhance tracking attribution and customer insights

• Improve event and attribution modeling enabling more accurate insights into user journeys marketing performance and product engagement

• Map and refine event data flows to reduce redundancy and improve efficiency transparency and cost-effectiveness across our analytics architecture

• Support experimentation infrastructure helping teams design and implement A/B testing frameworks as needed

Skills you should HODL

• 6+ years of experience in frontend development with strong expertise in React.js (web or React Native) and TypeScript

• Deep understanding of web and mobile tracking technologies and analytics platforms such as Google Tag Manager Google Analytics Segment Mixpanel and AppsFlyer

• Proven ability to audit troubleshoot and resolve data discrepancies in complex tracking systems

• Experience working across multiple teams and codebases to implement consistent tracking strategies

• Strong communication and collaboration skills with the ability to align engineering marketing and analytics on tracking best practices

Nice to haves

• Hands-on experience with frontend testing frameworks and modern build pipelines

• Experience with large-scale data tracking and analytics infrastructure is a plus

• Knowledge of marketing automation solutions and advertising network integrations

• Familiarity with A/B testing solutions and experimentation methodologies

• Back end engineering experience a plus

• Understanding of cryptocurrency blockchain technology and decentralized applications

Unless a specific application deadline is stated in the job posting applications are accepted on an ongoing basis.

Please note applicants are permitted to redact or remove information on their resume that identifies age date of birth or dates of attendance at or graduation from an educational institution.

We consider qualified applicants with criminal histories for employment on our team assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents backgrounds contributions and unique perspectives. We hire strictly based on merit meaning we seek out the candidates with the right abilities knowledge and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements especially if you're passionate or knowledgable about crypto!

We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. These assessments are designed to evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Assessment results are considered alongside other relevant information such as experience and interviews and are not the sole basis for any employment decision.

As an equal opportunity employer we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race ethnicity age gender identity citizenship religion sexual orientation disability pregnancy veteran status or any other protected characteristic as outlined by federal state or local laws.

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