Senior Software Engineer

Who We Are
Babylist is the leading registry e-commerce and content platform for growing families. More than 9 million people shop with Babylist every year making it the go-to destination for seamless purchasing trusted guidance and expert product recommendations for new parents and the people who love them. What began as a universal registry has grown into a full ecosystem for new parents including the Babylist Shop Babylist Health and a flagship showroom in Los Angeles. Hundreds of brands in baby and beyond partner with Babylist to engage meaningfully with families during one of life’s most important transitions. With over $1 billion in annual GMV and more than $500 million in 2024 revenue Babylist is reshaping the $320 billion baby product industry. We’re helping parents feel confident connected and cared for at every step. As we build the generational brand in baby our mission remains simple: to connect growing families with everything they need to thrive.To learn more visit www.babylist.com.

Our Ways Of Working

Babylist is remote-first with team members across the U.S. and Canada who move fast think smart and use AI as part of how they work every day — not as an experiment as an expectation. We come together twice a year to build the relationships behind the work and we hire people who are genuinely excited about what's possible and prove it through how they show up.

How We Build
Babylist is in the middle of a fundamental shift in how software gets made and we are not tiptoeing into it. We are rebuilding our engineering culture around a simple belief: AI changes everything. How teams are structured how decisions get made how fast ideas become working software. Our engineers own problems end to end working directly with product design and business partners with short feedback loops and real stakeholder access. We ship learn and iterate fast. When something is not working we throw it out and start over — project failure and personal failure are not the same thing here. AI tools are as natural to our workflow as an IDE or version control. We are not exploring this we are living it. Our engineers use AI to explore tradeoffs pressure-test designs and move from problem to solution in hours instead of days. They generate code with AI so they can stay focused on the decisions that actually require human judgment — not the routine ones. More velocity means more time for craft: better test coverage stronger architecture and deeper customer understanding. We hold ourselves to a higher quality bar because of AI not in spite of it. We are building this playbook in real time and we are looking for people who want to build it with us. If you have already changed how you work because of AI — or you are ready to — and you care more about shipping something great than following a prescribed process we should talk.

Our Tech Stack 

• Ruby on Rails
• AWS
• Sidekiq
• MySQL
• Redis

What the Role Is

Babylist is hiring Senior Software Engineers to join our engineering organization. You'll work on systems that power a $1B+ GMV marketplace serving over 9 million families annually. Our engineering teams build everything from advertising platforms and commerce tools to registry systems and health products. During the interview process you'll learn about different teams and we'll identify the best fit based on your skills and interests.

The work spans:

• Revenue & Growth: Advertising partnerships commerce features lifecycle marketing and growth experiments
• Product & Experience: Registry tools shopping flows health product experience and customer-facing features
• Platform & Infrastructure: Developer tools core services monitoring and foundational systems

We’re looking for builders — engineers who are excited about solving hard problems moving fast and helping invent what AI-first software development looks like at Babylist.

• A high-performing engineer with 6+ years of experience delivering end-to-end solutions that drive business growth
• You thrive in a quickly growing environment and are excited to lead business-critical projects to unlock new capabilities
• You have experience testing monitoring and running production software systems and are focused on continuing to grow your skills
• You are a talented programmer with React and Ruby on Rails experience (or similar tech stack experience like Python/Django or Javascript/Node.js with strong desire to learn Ruby on Rails) and are excited about further developing your craft and quality of work
• You have a passion for identifying gaps in team processes or execution and love driving impactful improvements
• You're adaptable and open to working on different types of problems from revenue systems to customer-facing features to infrastructure
• Past experience in e-commerce consumer growth marketing adtech or marketplace systems is a plus but not required
• You pay close attention to detail
• You actively use AI coding tools (Copilot Cursor Claude Code or similar) as part of your daily workflow bring the architectural judgment to know when to trust AI-generated code and when to course-correct and are comfortable with a higher experimentation rate — including bets that don’t pan out

• Provide leadership around process tooling systems and software architecture. We benefit from more knowledge and learning how others solve problems. You will feel excited to bring in new ways of solving problems.
• Improve and help maintain existing systems — and lead the team in adopting AI-first approaches to do it faster. As a Senior Engineer you’re expected to help define how we use AI tooling to accelerate code quality reduce friction and raise the bar on what’s possible. This includes knowing when AI-generated code needs architectural correction not just acceptance.
• Work closely with product managers designers and data teams to design implement and deploy systems that support our growing business
• Make architectural decisions that balance speed quality and long-term maintainability
• Work in a close supportive team solving real-world problems and making decisions
• Mentor other team members through design and architecture planning code reviews and knowledge-sharing sessions

About Compensation

We use a market-based approach to compensation. The starting salary range for this role is:
US: $186800 to $233500 USD
Canada: $192400 to $240500 CAD

Your starting salary will be based on your location experience and qualifications with increases over time tied to performance role growth and internal pay equity.

Our Culture

• We work with focus and intention then step away to recharge
• We believe in exceptional management and invest in tools and opportunities to connect with colleagues
• We build products that positively impact millions of people's lives
• AI tools are as natural to how we work as your IDE or version control — we’re not exploring this we’re living it

Growth & Development

• Competitive pay and meaningful opportunities for career advancement
• We believe technology and data can solve hard problems
• We're committed to career progression and performance-based advancement

Compensation & Benefits

• Competitive salary with equity and bonus opportunities
• Company-paid medical dental and vision insurance
• Retirement savings plan with company matching and flexible spending accounts
• Generous paid parental leave and PTO
• Remote work stipend to set up your office
• Perks for physical mental and emotional health parenting childcare and financial planning

Recorded Interviews Babylist uses an interview recording tool to record and transcribe interviews for evaluation purposes in accordance with applicable privacy laws. By participating in an interview you consent to this recording and transcription.

Interview Integrity At Babylist every team uses AI daily and we love it. During interviews though we want to see you — your thinking your problem-solving your creativity. All interviews and assessments should be completed independently without AI tools or third-party assistance unless we tell you otherwise. We'll always be clear when AI is welcome. Misrepresentation during the process may result in removal from consideration.

Protect Yourself from Scams All official communication comes from the Babylist Talent Team via @babylist.com email addresses. We will never ask for payment bank information or personal financial details. If you receive outreach via WhatsApp Telegram or a non-Babylist email it's not us. Verify open roles on our careers page.

Connections at Babylist In line with our conflict of interest policy please let us know if you have a family member or close personal relationship with a current Babylist employee. This helps us keep our process fair for everyone.

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What We Do

Babylist is the trusted platform for millions of growing families. For over a decade Babylist has been the technology solution for expecting parents and the community that supports them expanding from baby registry into a full-service platform that helps parents make decisions with confidence stay connected and build happy and healthy families. Every year Babylist helps over 9M people make purchases through its registry app ecommerce shop and comprehensive product guides. The Babylist ecosystem now includes Babylist Health which provides access to products and services including insurance-covered breast pumps Expectful a new voice in health and wellness for pre-pregnancy through postpartum care and The Push a branded content studio that works with the biggest companies in the baby space. With over 59M monthly pageviews and 1.2M TikTok followers Babylist is a generational brand leading the $88 billion baby product industry.

Why Work With Us

Babylist thrives as a remote-first company with HQ team members located across the U.S. and Canada. We meet in person twice a year—once as a company and once by department to strengthen the relationships that power our work. We show up consistently stay purpose-driven and achieve results —together from anywhere.

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