Senior Solution Marketing Manager

We are looking for an exceptional Senior Solution Marketing Manager to join our growing team. In this role, you will also be responsible to:

• Work with internal SMEs, customers and sales to develop and constantly refine the Workato POV for IT, Mktg, Finance etc.. 

• Define messaging frameworks and buyer personas, and articulate their outstanding challenges, interests and needs to  internal marketing and sales teams. 

• Build rapport with  enterprise sales teams. Drive cross-functional, integrated programs with Demand Gen, Field Marketing and Events teams to build awareness and increase consideration among technica and LoBl decision-makers. 

• Develop sales assets in partnership with the Sales team. Partner with the enablement team to train sales and establish a consistent feedback loop.

• Talk to existing customers and target buyers to develop buyer personas, understand the way products are used, and clarify the business problem they solve. Create a funnel for customer references

• 7-10 years work experience in a mid to large size company doing solution marketing for different personas and Lines of Business

• Strong communication skills - both written and verbal

• Experience doing Persona based Platform messaging  ( IT, HR, Finance, Marketing…)

• Ability to create killer product positioning and "pitch message" that describes how Workato generates value in a unique way 

• Provide campaign strategy and framework for key target personas

• Build PoV and Thought Leadership that include attaching to key industry trends

• Evangelize our solution message to prospects and customers in meetings,webinars, and company events