Senior Specialist, Campaign Development Lead

Job Description
Job Description:
Our Customer Agile Team is innovating how we understand our patients and their needs. Working cross functionally, we are inventing new ways of communicating, measuring and interacting with our customers and patients with an omnichannel approach and technologies.
What happens when you take the lean, agile approach to omnichannel marketing and apply it to pharma? Greater positive impact, on more lives, and in less time. It's happening right here, right now. This is your chance to craft a career that matters, to be a catalyst for change, and to inspire hope in patients who need it most.
Why Join Our Omnichannel Marketing Team?
Agility. Speed. Relevance. And Results.
Many larger pharmaceutical organizations use a traditional marketing approach featuring campaigns that can take several months to execute. Fortunately, our company is not like most. Our marketing team has adopted an agile, omni-channel approach that features small groups encompassing all disciplines to drive each project with greater precision and purpose. Our goal - to reach consumers, payors and physicians at the right time, right place, in the right channel with relevant, personalized content to meet their needs and create a premier customer experience. The results? We create relevant, personalized content that gains response.
Sr. Specialist, Campaign Development Lead
Put marketing strategy into action as you take on supporting the development of our customer experience and campaign planning for our Vaccine Brands. Leveraging your understanding of our customer insights, you'll support shaping and orchestrated integrated omnichannel campaigns for the Health Care Professional and/or Consumer segment and confidently lead our agency and internal teams through the creative process for campaigns, resources and relevant content. In this role you will report to and collaborate with an Associate Director, Campaign Development Lead to distribute work and ensure that strategy and messaging are cohesive across segments and campaigns. This is your chance to use your digital knowledge to employ new technologies and new channels developing customer-experience best practices and targeting, to achieve an optimal customer experience. Employing AGILE practices and a test and learn approach through each phase of the project, you'll wear many different hats as you collaborate with copy, design, UX, architecture, internal legal, medical and regulatory teams in the co-design, co-creation, and execution of campaign plans every step of the way. From creative development to approval and delivery to market, you'll have a hand in the process and a lot to say about the final product.
Minimum Education Requirements:

• Bachelor's degree preferred, but not required

What You'll Need:

• 5+ years in marketing, marketing support, or a combination of relevant experience
• 2+ years of digital marketing experience
• Ability to work effectively in an ambiguous space, shifting from the tactical to the strategic
• Capacity to effectively collaborate and drive change while focusing on the co-design, co-creation, and execution phases of creative and content development
• Intermediate digital acumen and understanding of criteria for effective digital content
• Intermediate knowledge/experience in healthcare marketing and/or promotion
• Ability to implement marketing strategies that work
• Business communication/influencing skills
• Organized, highly motivated, process-driven, results-oriented personality
• Ability to re-balance priorities and assume responsibility in a multi-tasking environment
• Exposure of how to maximize digital channels and experience using data & insights

NOTICE FOR INTERNAL APPLICANTS
In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.
If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.
EBRG
Employees working in roles that the Company determines require routine collaboration with external stakeholders, such as customer-facing commercial, or research-based roles, will be expected to comply not only with Company policy but also with policies established by such external stakeholders (for example, a requirement to be vaccinated against COVID-19 in order to access a facility or meet with stakeholders). Please understand that, as permitted by applicable law, if you have not been vaccinated against COVID-19 and an essential function of your job is to call on external stakeholders who require vaccination to enter their premises or engage in face-to-face meetings, then your employment may pose an undue burden to business operations, in which case you may not be offered employment, or your employment could be terminated. Please also note that, where permitted by applicable law, the Company reserves the right to require COVID-19 vaccinations for positions, such as in Global Employee Health, where the Company determines in its discretion that the nature of the role presents an increased risk of disease transmission.
Current Employees apply HERE
Current Contingent Workers apply HERE
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We are an Equal Opportunity Employer, committed to fostering an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status, or other applicable legally protected characteristics. For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:
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U.S. Hybrid Work Model
Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, generally Tuesday, Wednesday and either Monday or Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence. This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as "remote".
Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
Employee Status:
Regular
Relocation:
No relocation
VISA Sponsorship:
No
Travel Requirements:
No Travel Required
Flexible Work Arrangements:
Hybrid
Shift:
1st - Day
Valid Driving License:
No
Hazardous Material(s):
n/a
Requisition ID:R264473