Senior Specialist, Product Marketing

Primary Objective of Position: The Sr. Specialist, Product Marketing will work collaboratively with cross-functional partners to develop a customer value-focused marketing strategy for our motor homes - Class A, C, and camper vans, as well as digital products.

Key Areas of Responsibility

• Work with Product Teams, Sales, Digital Teams, Engineering, etc. to develop and maintain subject matter expertise on our Class A, B, and C products, as well as digital.
• Develop and execute product-specific strategies, including analysis of target markets/consumers and how to best introduce products into the marketplace.
• Engage in the New Product Development process to manage and execute various marketing deliverables.
• Develop, produce, and approve product marketing materials, including content, coordinating ad agency support, managing photo units, and scheduling photography.
• Work with interior and exterior styling and vendors to develop and produce decor support materials for the website, District Managers, and dealers.
• Maintain and create product detail pages on the Winnebago.com website. Become an expert in DynamicWeb to assure the website is accurate and up to date.
• Administer and approve product preview sheets as needed to support new products prior to brochure release. Includes floorplan-specific preview sheets for shows.
• Administer and monitor the department procurement and movement of products used for photography/video needs. Includes both brochure and lifestyle photography and video. Travel to lifestyle shoots to assure the product is being shown in the correct light.
• Attend shows to support marketing initiatives and/or product launches. Expected travel: 30 percent.
• Monitor the status of corporate trademarks to ensure proper usage-including documentation of initial trademark requests to the Legal Department and subsequent trademark status changes. Communicate trademark status as needed internally and to d agencies.
• Assist the training department with the development of materials for the knowledge management system.
• Other duties as assigned based on business needs.

Critical Competencies

• Outstanding partner relationship, collaboration, and communications skills, ability to influence while maintaining positive relationships, and a solid comfort level interacting with management and stakeholders.
• Comfortable working autonomously and driving projects to completion.
• Self-starter, with a high level of initiative, and self-motivation with a proven ability to collaborate in a fast-paced, constantly evolving environment.
• Track record of implementing strategic, proactive, and innovative marketing strategies and communications programs that excite, persuade, and enlists highly technical audiences with outstanding results
• Comfortable presenting to external and internal audiences. Demonstrably strong writing and communication skills
• Excellent verbal and written communication; project management; DynamicWeb, team player; basic MS Office

Education & Experience

• Bachelor's Degree in Marketing, Business Administration, Communications, or related field and/or prolonged course of study in a business- or job-related field or equivalent experience
• 3+ years of relevant marketing, advertising, and/or branding experience
• This position may require travel to other Winnebago locations and shows