Senior Sponsorship Strategist (Hybrid)

Resp & Qualifications

PURPOSE:

Supports sponsorships and key transformation initiatives. Works cross-functionally with divisions internally and external partners to plan and execute each event and sponsorship successfully; also supports media relations and social team to generate coverage for key events, product launches and campaigns.

ESSENTIAL FUNCTIONS:

• Establishes sponsorship market presence by developing strategic marketing and sales plans; publicizing sponsored events. Identifies potential sponsors by researching and collecting competitive intelligence; exploring leads; evaluating opportunities.
• Leads sponsorship and event management process and serves as the point person with sponsors and event vendors to coordinate details of sponsorship including billing, promotion, and other logistics.
• Manages corporate and sponsor events by developing program design; organizing event suppliers; coordinating production team; staffing.
• Designs implements, and manages sponsorship plans and event strategy focused on growing CareFirst brand awareness and favorability
• Maintains accurate and updated records of all contacts and assets. Assess each corporate sponsorship or event effectiveness and report regularly on key metrics.

QUALIFICATIONS:

Education Level: Bachelor's Degree in Marketing, Hospitality, Sports Marketing, Business or related field OR in lieu of a Bachelor's degree, an additional 4 years of relevant work experience is required in addition to the required work experience.

Experience: 5 years experience in corporate sponsorship.

Knowledge, Skills and Abilities (KSAs)

• Demonstrated success in planning, project management/coordination and meeting deadlines.
• Ability to maintain effective interpersonal relationships.
• Ability to recognize, analyze, and solve a variety of problems.
• Excellent communication skills both written and verbal.
• Strong negotiation and closing skills.
• Strong event planning skillset, both pre and post event.
• Must be able to meet established deadlines and handle multiple customer service demands from internal and external customers, within set expectations for service excellence. Must be able to effectively communicate and provide positive customer service to every internal and external customer, including customers who may be demanding or otherwise challenging.

Salary Range: $70,776 - $140,569

Salary Range Disclaimer

Salary will be based on education, location, experience, certifications, etc. In addition to your salary, CareFirst offers benefits such as a comprehensive benefits package, incentive and recognition programs, and 401k contribution (all benefits are subject to eligibility requirements).

Department

Department: Product & Brand Marketing

Equal Employment Opportunity

CareFirst BlueCross BlueShield is an Equal Opportunity (EEO) employer. It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.

Where To Apply

Please visit our website to apply: www.carefirst.com/careers

Federal Disc/Physical Demand

Note: The incumbent is required to immediately disclose any debarment, exclusion, or other event that makes him/her ineligible to perform work directly or indirectly on Federal health care programs.

PHYSICAL DEMANDS:

The associate is primarily seated while performing the duties of the position. Occasional walking or standing is required. The hands are regularly used to write, type, key and handle or feel small controls and objects. The associate must frequently talk and hear. Weights up to 25 pounds are occasionally lifted.

Sponsorship in US

Must be eligible to work in the U.S. without Sponsorship

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