Senior Strategic Accounts Marketing Manager

Are you a strategic and creative marketer looking for an opportunity in a high-growth environment? Are you passionate about security and energized to help the world’s largest companies gain and maintain an advantage on their adversaries?

The Senior Strategic Accounts Marketing Manager is responsible for planning, orchestrating and overseeing marketing campaigns for Recorded Future’s most strategic customers. This person is a key member of the team working to drive customer growth targets and retention goals, ensuring customers are aware of recent product innovations and enhancements to maximize lifetime value and customer satisfaction. Engaging with our Strategic sales team and customers in the field will make events and account-based marketing approaches key to this role, and you will have support across the Recorded Future marketing team to help drive your efforts. As the first marketing team member working on strategic account campaigns, you will also work with marketing operations to define key metrics and KPIs that define and measure success of your campaigns. 

What you'll do as a Senior Strategic Accounts Marketing Manager:

• Identify and create targeted campaigns to influence greater product adoption,create upsell and cross sell opportunities, and solidify renewals.
• Collaborate with Product Marketing, Sales, Channel, Digital and field marketing teams to launch effective campaigns, programs, and other initiatives.
• Develop and execute programs leveraging regional events, customers, webinars, in-product messaging, sales outreach emails and more to offer regular and consistent engagement.
• Help Product Marketing build communication plans to announce new or additional product offerings or features to most strategic clients. 
• Work with Marketing Operations to measure campaign performance, define metrics, KPIs, performance against goals and make recommendations for optimization
• Be the champion who drives the cross-functional team to meet its weekly, monthly and quarterly pipeline generation goals. 
• Manage budgets, ensuring that investments are producing results; and continually adjust as necessary.

What you'll bring to the Senior Strategic Accounts Marketing Manager role:

• Solid understanding of field marketing and working alongside sales teams
• Strong analytical skills and track record of making data-driven decisions
• Ability to translate data into ideas
• Strong fluency in G-Suite, HubSpot, 6Sense and Salesforce.com
• Critical thinker and problem solver
• Strong communicator and collaborator
• Self-starter, who excels in a fast-paced environment