Senior Strategist

Description

Position at EssenceMediacom

Senior Strategist - NBCU

Discrete differences to add value and depth to a client's entire communications plan. The UPG Audience & Communications Strategist is responsible for supporting the Audience & Communications Strategy team and Media Planning teams in understanding and developing innovative, creative, and effective client strategies and go-to-market ideas. Strategists understand consumer behavior, trends and channels to help media planning teams focus on the right connections between client's titles and the audiences. Core competencies: data-driven insights, strong research skills, collaboration, and creativity/idea invention - a love for storytelling is a must!

Some of the things we'd like you to do:

Formative & Evaluative Research and Insight for Strategy Development

• Help support the communications planning and audience research team in the understanding and building of business-specific audiences for the purposes of building breakthrough media plans
• Formative and evaluative research and insight for strategy development
• Understand and articulate primary and secondary research for both cultural analysis and business insight
• See the actionable strategic implications behind insights
• Bring a target audience to life in a human, nuanced way using multiple data sources
• Organize findings in a compelling narrative form that sells our thinking
• Bridge the gap between syndicated tools, research-based audiences, and addressable audiences used for campaign activation alongside agency and client counterparts
• Understanding of current, key marketing trends and their impact on communications and media planning
• Oversee the evaluation and use of new information sources
• Ability to engage and communicate successfully with clients
• Help drive concept, development and execution of industry-leading thought leadership work
• Contribute to post-campaign analysis gauging effectiveness of comms channels/approaches

Audience Strategy Development & Idea Generation

• Data mining and visualization for UPG/NBCU audience development
• Solution-driven prioritization of theatrical audiences with an understanding of consumer behaviors and nuances.
• Develop central strategies that are rooted in insights, have a connection idea at their heart and breakthrough ideas as a result
• Work with the Essence network and media teams to bring these strategies and corresponding ideas to life
• Assist media teams in understanding and mining consumer journeys across different categories
• Support strategy and idea workshops to help teams develop innovative and value-based idea-led communications

General

• Ability to manage multiple project timelines and deliverables across-Essence teams and clients
• Provide thought leadership in the following areas: consumer behavior, consumer trends, creative media engagements, emerging media, accountability, and measurement
• Help develop the strategic competencies of the media planning groups

A bit about yourself:

• Qualified candidates may have a variety of backgrounds including Communications Planning, Strategic Planning, 360 Planning, Channel Planning, Account or Brand Planning with a media foundation
• 4-5 years experience in an advertising or marketing role, primarily in a planning, consulting or research
• 3+ years experience with audience measurement tools (i.e. MRI/Fusion, YouGov, NPower, etc) and familiarity with Social Analytics and Sentiment tools (Helixa, Shareablee, BrandWatch)
• Experience with Entertainment clients or business
• Experience in contributing to original, effective strategies
• Strong business, marketing & consumer understanding. Interest in what moves pop culture
• Proven strategic innovation & creativity skills
• Analytical skills - both qualitative and quantitative
• Strong knowledge and understanding of research techniques, and processes
• Strong workflow management skills including organizational, time/project management, planning and implementation, prioritization, ability to delegate when necessary
• Strong verbal and written communication skills
• Proven ability to work in very fast-paced, deadline-driven team environment

What you can expect from EMC:

EssenceMediacom's mission is to make advertising more valuable to the world. We do this by employing the world's very best talent to solve some of the toughest challenges of today's digital marketing landscape. It's important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an EssenceMediacom employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.

Insight into GroupM: If you thought it stopped there, you're in for a surprise! Investing in media is our expertise, but it isn't only media we're committed to investing in. By choosing GroupM, you are choosing a global team environment to celebrate wins, share success, and learn from others. We believe in a strong work-life balance to allow our employees time to recharge. This is why our benefits include significant paid time off varying from Vacation, Flex, Personal, Sick and Mental Health Awareness Days. We encourage utilizing the GroupM & WPP network to find what really matters to you. We have a variety of Employee Resource Groups to allow us to build community and provide personal and professional support. We house many talents, but we want you to share yours so we can share it with the world. GroupM is the world's leading media investment company with a mission to create a new era of media where advertising works better for people. Responsible for more than $60 billion in annual media investment, according to COMvergence, the company innovates, differentiates, and generates sustained value for clients wherever they do business. GroupM's portfolio includes agencies Mindshare, Wavemaker, EssenceMediacom and mSix&Partners, as well as Choreograph (Data & Technology), GroupM Nexus (Cross-Channel Performance & Activation), and GroupM Investment. Discover more at www.groupm.com. GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the greater work we can create together.

The base salary for this position at the time of this posting may range from $60,000 to $140,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.