Senior Strategist

SENIOR STRATEGIST

London

 WHO WE ARE

We think too much marketing isn’t us. It’s mass markets not audiences of one. Homogenous groups to be targeted, not individuals to be inspired. Segments to reach, not people with their own ideas and ambitions. It’s one size fits all and it’s dull.

When it comes to individuals, we’re fierce. We stand up for individuality. We speak up against bland, broad-brush generalisations. We fight for solutions that adapt to the individual’s needs, beliefs, behaviours and aspirations. And we commit to doing this in every aspect of our work for clients and their consumers.

We actively foster an inclusive workplace where diversity and individual difference are valued and leveraged to achieve the agency’s vision. And most importantly we value every individual’s wellbeing.

We are Fiercely Individual.

HOW WE DO IT

At RAPP we are fiercely focused on the individual and how we can create value from every individual’s experience with a brand. We do this across three capability areas: customer centric consulting, creativity that inspires action and customer experience management.

Our data analysts know who that person is. Our strategists understand what they want. And our award-winning Technologists and Creatives know how to get it to them.

RAPP is an integral part of Omnicom’s Precision Marketing Group, comprising 4,000 creatives, technologists, strategists, and data and marketing scientists across 40 global markets. Find out more; www.rapp.com.

YOUR ROLE

The role will be part of the wider RAPP Strategy team, supporting teams working on a range of existing client accounts.

The Senior Strategist role involves creating transformative prospect and customer experiences for our portfolio of clients. A curious mind is key; constantly seeking those killer insights into human behavior, business performance, or the moments that matter. We need a creative champion who’s hungry to turn those insights into brilliant creative and understands the critical role that strategists play.

The role requires a swift immersion in the clients’ worlds, getting under the skin of their business challenges in order to provide insights and strategies that have real impact. We support them by understanding their business, competitive and brand landscapes and their audiences’ needs, and helping to find better and more creative ways to bring their messages to their audience. RAPP’s heritage in data also drives us to focus on the measurable effectiveness of every project we deliver, so you’ll be working with Marketing Sciences partners to plan metrics and KPIs that are meaningful to our ability constantly to improve performance.

As part of the RAPP team, you’ll also have opportunities to get involved in company- and network-wide initiatives across a wide range of cultural, industry and social issues. At RAPP, we harness the diversity of people, culture and thinking to work together as one. We foster an environment where differences are respected, where people take pride in unique talents and where individual perspectives are encouraged and celebrated. An impassioned group of people fully committed to our craft, we believe that protecting the diversity of our people means empowering the brilliance of group thinking — and delivers results that stand out.

YOUR RESPONSIBILITIES

• For your assigned client(s):
• Work with the existing RAPP team to deliver excellence in every aspect of our strategic engagement
• Build working relationships with your counterparts across the agency to ensure effective delivery of the clients’ objectives
• Become an insight expert on your clients, using out extensive suite of insight tools to become the source of useful, usable insights and data points to inform our strategies
• Become expert in RAPP’s proprietary methodologies and support team leads in their delivery
• Create empathetic and precise brand experiences that engage customers at the right moment in a human way.
• Gain a deep understanding of brand and audience and be the champion of both through all work
• Add value to the client’s brief, where appropriate challenging their thinking, and inspire rich creative propositions that resonate with customers and prospects by drawing on existing insight.
• Achieve targeted levels of service and satisfaction – from clients, creative and account team partners.
• Be a confident presenter adept at building persuasive arguments
• Support the facilitation of meetings and workshops to drive strategic thinking and tactical opportunities.

• Have a creative flair and the ability to approach things from a different perspective, a razor sharp mind capable of thinking on your feet in high profile/pressure scenarios and an unquenchable thirst to learn every aspect of our clients’ business that could be relevant to their customers

Business:

• Contribute to our growing thought leadership programme (from short form social content to longer form thought pieces).
• Contribute positively to the agency’s new business drive through involvement in pitches.
• Manage time appropriately on nominated accounts to realise planned levels of client profitability.

People:

• Contribute to a working environment in which diversity, unique perspectives, collaboration, and ‘jumping in’ thrives.
• Support junior staff in their professional development by inputting to and quality controlling their delivery.
• Contribute to feedback and knowledge share across Strategy and the Agency.

YOUR EXPERIENCE

Must have:

• Several years’ experience working as a strategic planner in data-driven marketing, in a marketing or media agency for both acquisition and retention.
• Strong research capability; able to source supporting insights and craft convincing arguments based on research activity
• Experience in delivering successful strategy across earned, owned and paid media channels
• Strong creative judgement and opinion – you’ll have examples of creative work and results inspired by your briefs and comms strategy
• Knowledge and understanding of customer journeys across all media and touch points

Nice to Have

• Familiarity with proprietary research and insight tools
• Experience of digital channels, measurement and strategy and how to optimise them to drive value for brands
• Experience of Social media strategy, tools and measurement and how to use them to drive value for brands

[THE MOST IMPORTANT PART] YOU

What we need from you; to jump in. Find problems. Fix them. Builds relationships. Imagine new solutions. Invent them. Challenge us and our clients equally. Do whatever it takes to go above and beyond. Never be satisfied with ‘the way things have been done before’. And stand up for individuality in your own individual way.

What do you need from us? As a diversity champion, equal opportunities employer and an ardent advocate of flexible working we understand that everyone has unique requirements and needs. So please let us know what we can do to help. There’s no obligation but we welcome conversations and will adapt our processes and roles