Senior Strategist

Good strategy is more important than ever. We are seeking a Senior Strategist to join us in driving Taylor’s business model forward via a deep understanding of category & consumer landscapes, generating insights, and translating those into a plan of action.

You are a synthetic and divergent thinker who can explore an infinite number of solutions and combine ideas into a complex whole. For you, “diversity” isn’t just a buzzword or challenge, but rather an opportunity and school of thought you use to embrace creativity and collaboration in all that you do. 

Responsibilities:

• Lead social strategy development, execution, and publishing QA across multiple social AOR clients including the creation of the always-on organic and paid social content calendars across Instagram, TikTok, Twitter, Facebook, Pinterest, and YouTube
• Serve as main client point of contact for all comms pertaining to brand social and day-to-day strategy needs
• Demonstrate ability to understand and weave together complex campaign ecosystems to build a cohesive brand narrative and optimized distribution plan
• Own content strategy development for monthly & quarterly content calendars, lead creative briefs and partner with creative via brainstorms and throughout the development of assets to ensure that work remains on strategy
• Conduct complex research and analysis to maintain a deep understanding of the client’s ecosystem and situational context; distill research into clear and inspiring actionable insights, demonstrate ability to connect to “the why” behind metrics
• Actively listen for client problems/needs (even when not explicitly stated) and look for opportunities to develop incremental ideas
• Proactively leverage internal and 3rd party resources to participate in crafting an omnichannel communications strategy
• Inform program KPI's and manage work development to monitor and optimize performance and report results

Communication & Storytelling

• Write, present, and communicate in a polished, articulate, and persuasive manner across all mediums, internally and externally
• Listen well, building and maintaining relationships internally and externally through respect, responsiveness, and open dialogue
• Demonstrate a strong understanding of the agency's business model, structure, and offerings and how they come together in service of a client partner's business needs
• Effectively manage internal and client communications, including selling in strategic plans, setting appropriate expectations, and responding to questions or concerns
• Lead meetings and deliver formal presentations (client and internal)
• Contribute positively to Taylor's brand presence by engaging in social channels, thought leadership pieces, case studies, and other content and communications

People Management

• May guide and oversee the work of junior team members on specific client accounts and/or projects, delegating well and providing training, guidance, and feedback to ensure their work meets agency and client performance standards
• Give appropriate recognition and actively works to motivate and inspire others
• Demonstrate diversity of thought, and recognizes others who do the same
• May participate in interviewing and selecting junior talent for the agency

Requirements:

• 5-7 years of relevant experience
• Bachelor's degree in a related field and/or equivalent education and work experience
• Experience leading consumer brands social media management and strategy
• Digital native with strong familiarity and experience with all social platforms
• Alcoholic beverage brand experience a plus
• Paid social strategy and execution experience a plus

About Taylor 

Taylor is a purpose-led marketing communications agency that has shaped possibilities for the world's leading brands for four decades. Our heritage in public relations and deep sports & entertainment expertise fuels breakthrough creativity across the entire media ecosystem.