Senior Strategist, Demand Generation

We are looking for someone with experience in a demand generation setting and a strong understanding of the sales and marketing funnel. Our team is very passionate and invested in driving revenue growth for our clients! We bring a unique perspective to our work because we are not career consultants, we've been in-house and dealt with sales & marketing teams and understand the need for quality leads, process and optimization of tech.

RESPONSIBILITIES

• Lead and deliver strategic workshops with client executive teams.
• Collaborate with clients to gather data, insights and business knowledge to develop the overall demand generation strategy.
• Providing ongoing industry best practices and strategic recommendations, and insights to drive incremental growth.
• Identify and communicate optimizations for the overall strategy and marketing plan.
• Develop and establish a comprehensive set of Key Performance Indicators (KPIs) and benchmarks.
• Develop & present Quarterly Business Review (QBR) and other reporting for the client leadership team.
• Develop, implement a project roadmap, and collaborate with the internal team to execute the plan- bringing the strategy to life.
• Own the success of the performance against the KPIs and benchmarks, and the client's growth.
• Establish strong working relationships with the internal and client team.
• Provide actionable insights and recommendations by analyzing the performance reports in partnership with the implementation team/analyst.
• Respond to ad-hoc requests and inquiries from the client team.

Requirements

• 5+ years of demand gen leadership, sales or marketing operations experience in a B2B environment.
• Experience with a variety of marketing automation, sales, and CRM tools; Hubspot, Salesforce, Marketo, Google Analytics, Outreach, Zoominfo, Mailchimp, or similar tools.
• Ability to make judgment calls in an ambiguous environment.
• Project or program management skills required to drive and coordinate initiatives, always keeping key stakeholders in the loop while managing scope.
• Ability to adapt in a highly-dynamic environment - prioritizing projects, defining milestones or KPIs. Driving results with ownership while keeping key stakeholders accountable.
• Strong Business Acumen- able to make clear business cases for proposed solutions.
• Experience with driving results with multichannel marketing strategy. (SEO, SEM, Paid Social, Owned)
• Experience executing on ABM go to market strategy is a plus.
• Experience in the technology/software industry or agency experience is a plus.
• An excellent communicator - you enjoy working with internal partners to solve problems with strong written and verbal communication skills.
• Accountability - Strong ownership, follow-up and project management skills with proven ability to manage multiple deals and tasks simultaneously and experience in collaborating cross-functionally.
• Innovative & Action-oriented - Ability to identify areas of improvement, then propose and execute necessary changes/optimizations.
• Positive attitude & perseverance - always looking for a solution or a better way.
• Excellent critical thinking, problem solving and data-driven decision making skills.
• Alignment with our core values:
  • Always on offense - Proactive, actionably curious. With clients, we are pushing the tempo, not just taking orders.
  • Values ownership - Reliable; communicative, responsive, accountable. Always looking for improvement; wants feedback; growth-minded;
  • Optimistic - Optimistic; fun to work with; let's get it done and not focus on the negative.
  • Empathetic - intuitive; critical thinking; user-driven. Humility; not "above" the day-to-day work. Being appreciative of the work of the team.
  • Understands the bigger picture - thoughtful approach, contextualizing problems, customizing the approach for the client with a tailored playbook.

Benefits

• Competitive Salary
• Co-working stipend